Manager, Marketing

Position Summary
The Marketing Manager is responsible for the planning, development, implementation, & evaluation of marketing, communications, public relations, & community engagement strategies that support the mission, vision, strategic priorities, & growth objectives of the ECU Health community hospital(s).

Serving as the primary marketing advisor to hospital leadership, the Marketing Manager collaborates with clinical, operational, physician, system & community stakeholders to increase awareness of services, strengthen the organization's BR &, support patient acquisition & retention efforts, promote physician recruitment initiatives, & enhance community engagement throughout the service area.

The Marketing Manager oversees local marketing campaigns, digital communications, media relations, & special events while maintaining alignment with br& st&ards & system marketing initiatives. This position manages marketing budgets, vendor relationships, & marketing staff while utilizing data & performance metrics to evaluate effectiveness & maximize return on investment.
Minimum Requirements
Education & Experience:
Bachelors degree in Marketing, Communications, Public Relations, Business Administration, Healthcare Administration, or a related field required.

Three (3) to five (5) years of progressively responsible experience in marketing, communications, public relations, healthcare marketing, or a related field required.

Experience managing marketing campaigns, budgets, vendors, & multiple concurrent projects required.

Experience working with digital communications & social media platforms required.

Healthcare marketing experience preferred.

Supervisory or team leadership experience preferred.

Knowledge, Skills & Abilities:
Knowledge of healthcare marketing, communications, & public relations principles.

Strong project management & organizational skills.

Excellent verbal, written, presentation, & interpersonal communication skills.

Ability to establish collaborative relationships with leaders, physicians, staff, vendors, & community stakeholders.

Ability to manage multiple priorities & deadlines in a fast-paced environment.

Proficiency with Microsoft Office applications & digital marketing platforms.

Experience analyzing marketing performance data & making evidence-based recommendations.

Strong problem-solving, decision-making, & critical thinking skills.

Ability to work independently while fostering teamwork & collaboration.

Commitment to exceptional customer service & community engagement.

Preferred Requirements:
Healthcare system, hospital, medical group, or physician practice marketing experience.

Experience with digital advertising, social media management, & website content management.

Public relations & media relations experience.

Event planning & community engagement experience.

Experience working within a matrixed healthcare organization.
Pay Range
$79664.00 - $116116.00
Other Information
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ECU Health
About The Outer Banks Hospital

The Outer Banks Hospital is a full-service critical access hospital offering a wide range of inpatient and outpatient services. The 21-bed facility is designed to meet the needs of the coastal community, whose year-round population of approximately 35,000 swells to about 350,000 in the summer season. Its campus includes four ORs, a medical/surgical unit, a labor & delivery suite with a dedicated caesarian section OR, a full rehabilitation therapy center, cancer treatment and radiation therapy center, and a 24-hour emergency department.

OBH is fully accredited, provides high quality care in a compassionate environment to all patients, regardless of their ability to pay, and has been nationally recognized for outstanding patient care.
General Statement
It is the goal of ECU Health and its entities to employ the most qualified individual who best matches the requirements for the vacant position.

Offers of employment are subject to successful completion of all pre-employment screenings, which may include an occupational health screening, criminal record check, education, reference, and licensure verification.

We value diversity and are proud to be an equal opportunity employer. Decisions of employment are made based on business needs, job requirements and applicants qualifications without regard to race, color, religion, gender, national origin, disability status, protected veteran status, genetic information and testing, family and medical leave, sexual orientation, gender identity or expression or any other status protected by law. We prohibit retaliation against individuals who bring forth any complaint, orally or in writing, to the employer, or against any individuals who assist or participate in the investigation of any complaint.