Promo Writer-HINDI

Accountabilities:

- Create promotional content: Develop engaging, high-performing video promos for microdramas across multiple formats and digital advertising channels.

- Write compelling scripts: Craft attention-grabbing Hindi scripts, scroll-stopping hooks, on-screen text (supers), and voiceovers that capture audience interest within the first few seconds.

- Identify compelling storylines: Watch complete shows and episodes to identify the strongest scenes, memorable characters, emotional moments, conflicts, twists, and reveals that can be transformed into effective promotional content.

- Develop persuasive messaging: Translate each show's central concept and unique selling points into concise, impactful promotional narratives that generate views and drive app installations.

- Collaborate with creative teams: Work closely with video editors to communicate creative concepts, refine scripts, and ensure the final promotional videos deliver the intended impact.

- Monitor campaign performance: Analyse Meta advertising metrics, including click-through rate (CTR), thumbstop rate, hold rate, and install conversion, to evaluate creative effectiveness.

- Optimize promotional strategies: Use performance data, audience behaviour, market research, and competitor analysis to identify trends and continuously improve promotional content.

- Experiment with creative approaches: Test different storytelling techniques, hooks, messaging styles, and promotional formats to improve audience engagement and campaign results.

Requirements:

- Relevant experience: 1–3 years of professional experience in promo writing, advertising copywriting, video scripting, entertainment content, or performance-driven creative production.

- Hindi writing proficiency: Excellent Hindi writing skills, with the ability to create natural, engaging, persuasive, and audience-appropriate promotional scripts.

- Storytelling expertise: Strong understanding of storytelling principles, narrative structure, emotional engagement, character development, and audience psychology.

- Promotional writing skills: Demonstrated ability to write compelling hooks, short-form video scripts, voiceovers, and on-screen promotional text that capture attention quickly.

- Performance marketing knowledge: Understanding of digital advertising and performance-driven creative content, particularly promotional campaigns designed to generate views and app installs.

- Analytical abilities: Familiarity with advertising metrics such as CTR, thumbstop rate, hold rate, and conversion rates, with the ability to use performance insights to improve creative output.

- Content analysis: Ability to watch and evaluate full episodes, identify high-impact moments, and extract the most marketable elements of a story.

- Creative collaboration: Experience working with video editors and other creative professionals to develop and execute promotional concepts.

- Research skills: Ability to conduct market research, understand audience preferences, analyse competitor campaigns, and identify emerging content trends.

- Creative mindset: Strong attention to detail, curiosity, adaptability, and the ability to balance creative storytelling with measurable marketing objectives.

Candidates with practical experience in storytelling and performance-focused promotional writing are particularly encouraged to apply. This opportunity is intended for experienced writers rather than freshers or interns.

Benefits:

- Remote work: Opportunity to work remotely from anywhere in India.

- Flexible collaboration: Work alongside creative professionals in a collaborative, content-focused environment.

- Creative ownership: Contribute ideas and creative concepts that directly influence promotional campaigns.

- Entertainment industry exposure: Work with engaging microdrama content and develop expertise in short-form entertainment marketing.

- Performance-driven experience: Gain valuable exposure to digital advertising metrics, audience behaviour, and creative optimization.

- Contract opportunity: Full-time or project arrangements to be discussed as part of the contract engagement.

How Jobgether works:
We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.
We appreciate your interest and wish you the best!
 Why Apply Through Jobgether? 
 
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