About this role
About Us
Sekolah Pelita Harapan is a group of five International Christian schools located in the heart of Indonesia, in the city of Jakarta. From a visionary beginning in 1993, Sekolah Pelita Harapan schools continue to develop as Indonesia's leading Christian schools with a focus on academic excellence, personal growth, and spiritual development. Our vision of True Knowledge, Faith in Christ, and Godly Character defines our goals for students: that they may come to understand that all truth emanates from God the Creator and Sustainer and is to be found ultimately in a relationship with Jesus Christ, His Son, and our Saviour. Accepting and living out these truths develops godly character in those made in the image of God.
We aim to achieve this goal by focusing on Christ as the preeminent One in God's plan of redemption in the world, believing that He calls us to engage with Him in the world's restoration from its brokenness. We want our students to be people of influence and action in the world, well-equipped to engage positively wherever they may serve.
We are grounded in an Evangelical, Reformed theology that seeks truth wherever it may be found and recognizes that all truth is God's. Using the International Baccalaureate and Cambridge programs helps us develop mature, thoughtful students committed to lifelong learning and who use inquiry to seek truth.
Job Responsibilities
- Develop and implement strategies to manage and nurture prospective student leads throughout the admissions funnel, converting leads into applicants.
- Ensure timely and consistent follow-ups to maintain prospect engagement and guide them through the admissions journey.
- Manage incoming inquiries from prospective families through WhatsApp and email, providing clear, professional, and timely responses regarding school programs, admissions procedures, and campus events.
- Identify prospective families' needs and communicate relevant feedback to the Admissions and Marketing teams to improve communication and the overall admissions experience.
- Manage and optimize CRM workflows, including automated and manual follow-up strategies, to track lead activities and progress.
- Monitor and analyze CRM data to evaluate lead engagement, behavior, and conversion performance, providing regular reports and actionable recommendations.
- Identify gaps and bottlenecks in the admissions funnel and recommend improvements to enhance the prospective families' experience.
- Collaborate with the Digital Team to maximize CRM capabilities and work closely with the Marketing and Admissions teams to align communication, support lead generation initiatives, and ensure smooth transitions throughout the admissions funnel.
- Lead and supervise department staff, oversee daily operations, and conduct regular performance reviews to ensure effective execution of responsibilities and achievement of departmental goals.
Job Requirements
- Bachelor's degree in a relevant field.
- Proven experience in admissions, customer service, sales support, or lead management, preferably in an educational environment.
- Strong understanding of marketing funnels, lead nurturing strategies, and CRM systems (experience with HubSpot is an advantage).
- Excellent written communication skills in both English and Bahasa Indonesia.
- Strong analytical skills with the ability to interpret data, identify trends, and provide actionable insights.
- Customer-oriented with excellent interpersonal and relationship-building skills.
- Demonstrated leadership and team management abilities.
- Detail-oriented, organized, and comfortable working with digital tools and technology.
- Able to work independently and collaboratively in a dynamic, fast-paced environment.