B2O Marketing Manager

We support peace and prosperity by building connections, understanding and trust between people in the UK and countries worldwide. For 90 years we have shaped brighter futures through education, arts, culture, language, and creativity.

Working with people in over 200 countries and territories, we are on the ground in more than 100 countries.

We connect. We inspire.

Role purpose

Support the development and delivery of the country marketing strategy for English and Exams (E&E) across KSA and UAE, ensuring alignment with the British Council's global marketing strategy and brand. Working closely with the E&E business, you'll deliver impactful marketing campaigns that drive customer engagement, business growth, and awareness of our English language and UK qualifications offer. As part of the British Council's Marketing and Communications function, you'll use customer insights, market intelligence, and creative marketing to connect diverse audiences with our products and services, helping strengthen our global reputation and support our mission to create international opportunities through education, English, and cultural exchange.

Main Accountabilities

Strategy and Planning

- Support the Head of Marketing / Senior Marketing Manager in delivering B2O go-to-market plans for E&E, aligned with global strategy and business objectives.
- Deliver integrated B2O 360° campaigns and partnership marketing to drive engagement and business growth.
- Adapt messaging and creative assets for different audiences, channels, and local markets.
- Monitor B2O KPIs, brand compliance, and implementation of global marketing processes.

Consultancy, Analysis & Problem-solving

- Apply marketing expertise and market insights to identify opportunities and strengthen B2O strategies.
- Use analytics and social listening to optimise campaigns and enhance customer engagement.
- Champion customer-focused marketing through audience insights, B2B segmentation, and cross-functional collaboration.

Commercial and Financial Management

- Support budget management for E&E B2O marketing plans, monitor performance, and report on budgets, risks, and issues.
- Ensure value for money and cost-effective delivery of marketing activities.

Relationship and Stakeholder Management

- Build effective relationships with internal marketing teams and key stakeholders to deliver integrated marketing initiatives.

Leadership and Management

- Plan and prioritise marketing activities to ensure successful delivery, share best practice, and ensure compliance with corporate policies, including the responsible use of AI tools.

Qualifications and Work Experience

Qualifications

- Essential: Relevant degree e.g. marketing, or equivalent level of experience
- Desirable: Relevant external professional organisations e.g. CIM, Melcrum, GCN, CIPR, WOMMA etc. (or equivalent experience)

Work Experience

Essentials

- Experience in a marketing position at a national level within a medium to large organisation.
- Demonstrable experience of developing marketing strategies and plans
- Demonstrable experience in managing supplier relationships
- Stakeholder engagement and management

Desirables

- Experience in a global organisation
- Experience in a relevant sector or industry e.g. education, Exams

Important Information

- Language requirements: The British Council systems and global processes operate in English. Written and verbal proficiency in English is required
- British Council Pay Band: 6/G
- Monthly Basic Salary: SAR 7,192.50 – SAR 9,003.75
- Housing Allowance: SAR 2,000 per month
- Transportation Allowance: SAR 700 per month
- Department: English and Exam
- Contract type : Fixed-term 12 months
- Working location: Saudi Arabia
- Proof of Identity requirements/right to work in country : Visa sponsorship is available where required. Please note that relocation support is not provided.
- Closing Date:  Tuesday 17 Nov (23.59 ICT / 19.59 SAT)

A connected and trusted UK in a more connected and trusted world.

Equality, Diversity and Inclusion Statement

We are committed to equality, diversity and inclusion and welcome applications from all sections of the community as we believe that a diverse workforce gives added depth to our work. The British Council is a Disability Confident Employer. The Disability Confident scheme helps challenge attitudes, increase understanding of disability and ensure staff are drawn from the widest possible pool of talent. We guarantee an interview for disabled applicants who meet the minimum role requirements. We welcome discussions about specific requirements or adjustments to enable participation and engagement in our work and activities.

Safeguarding Statement

The British Council is committed to safeguarding children, young people and adults who we work with. We believe that all children and adults everywhere in the world deserve to live in safe environments and have the right to be protected from all forms of abuse, maltreatment and exploitation as set out in article 19, UNCRC (United Nations Convention on the Rights of the Child) 1989. Appointment to positions where there is direct involvement with vulnerable groups will be dependent on thorough checks being completed in line with legal requirements and with the British Council’s Safeguarding policies for Adults and Children.

If you experience any difficulties with submitting your application, please email [email protected]