About this role
What you'll do
- Build and run HubSpot for marketing: workflows, nurture and lead-warming programs, lists, forms, lifecycle stages and campaign tracking. Keep it clean, documented and fast.
- Build AI agents for marketing: use LLMs and tools like Clay or n8n to research accounts, personalize outreach, qualify inbound and run event workflows (pre-event invites, meeting booking, post-event follow-up).
- Own marketing scoring and the handoff: score on fit and intent, not size or badge scans, and define with RevOps when and how a lead or account passes to sales.
- Power account-based marketing: build the tiered target-account lists with marketing and sales, enrich them with firmographic, technographic and contact data, and map the buying committee in each account.
- Turn signals into action: bring in intent, website and engagement signals from target accounts, and get them to the right owner with context, so marketing and sales act while the interest is fresh.
- Make marketing measurable: campaign and channel attribution, target-account engagement, and marketing dashboards in HubSpot that tie programs to meetings and pipeline.
- Partner with RevOps: on the HubSpot–Salesforce sync, routing and data standards, so every opportunity carries a contact and a source.
What you bring with you
- 3+ years in marketing operations or GTM engineering at a B2B SaaS company.
- Deep HubSpot expertise: you've built and run complex marketing automation (workflows, nurture, scoring, custom properties and objects, campaign reporting). Certifications are a plus; real builds matter more.
- A builder's mindset: you're comfortable with APIs, webhooks and integrations, and you build automations with tools like Clay, n8n, Make or Zapier.
- AI fluency: you've used LLMs (such as Claude) to build practical GTM workflows, not just experiments.
- Data skills: you can enrich, clean and dedupe account and contact data, and work comfortably in spreadsheets and basic SQL.
- Clear communication: you work well with marketers, sellers and RevOps, and explain systems simply, in fluent English.
Advantage
- Salesforce knowledge: objects, reports and HubSpot integration.
- Scripting experience in Python or JavaScript.
- Experience with data enrichment and intent tools (Clay, ZoomInfo, Apollo or similar).
- Experience with ABM in North America and EMEA.
- Familiarity with B2B SaaS, developer or observability products.
How you'll be measured
- Target-account lists are enriched, tiered and actively worked by marketing and sales.
- Intent and engagement signals reach the right owner fast, and event meetings are booked before we arrive.
- Marketing programs are tied to meetings and pipeline in reporting everyone trusts.
- AI-assisted workflows save the team real time each week.