Lead Generation Executive

About the Role

We are looking for a proactive, energetic, and
result-oriented Lead Generation Executive to support the business
development of our labour law compliance services. The ideal candidate will be
responsible for identifying, prospecting, and generating qualified business
leads from corporate organizations across India.

Our target customers include companies in the IT,
manufacturing, logistics, healthcare, BPO, and other corporate sectors that
require labour law compliance, statutory compliance, and related HR services.

The candidate should be confident in digital
prospecting, data mining, cold calling, professional networking, and
communicating with HR professionals and corporate decision-makers. This role is
ideal for someone who is passionate about sales and marketing and aspires to
grow into a business development or sales leadership position.

Key Responsibilities

1. Lead Generation & Prospecting

- Identify
and generate prospective business leads from corporate companies across
India.
- Research
and build databases of target companies, HR heads, CHROs, HR managers,
Admin Heads, Compliance Managers, Plant Heads, and other relevant
decision-makers.
- Conduct
systematic data mining using LinkedIn, company websites, online business
directories, industry portals, professional networks, and other digital
platforms.
- Identify
companies that may require labour law compliance, statutory compliance,
payroll compliance, and outsourced HR services.
- Maintain
an updated database of prospective clients with relevant contact details,
company information, and lead status.

2. Cold Calling & Client Outreach

- Proactively
make outbound cold calls to prospective clients and corporate
decision-makers.
- Introduce
the company's services, identify potential business requirements, and
generate interest in our offerings.
- Follow
up consistently through telephone calls, emails, LinkedIn, and other
professional communication channels.
- Initiate
conversations with prospects and arrange meetings for the business
development or sales team.
- Demonstrate
persistence, confidence, and a results-driven approach while handling
objections and follow-ups.

3. Digital Networking & Relationship Building

- Build
a strong professional network with HR professionals, business leaders, and
corporate decision-makers.
- Use
LinkedIn and other digital platforms effectively to identify prospects and
initiate professional conversations.
- Participate
in HR networking forums, industry events, HR fraternity meetings, and
business networking activities.
- Develop
a strong understanding of target industries and their potential labour law
compliance requirements.

4. Presentation & Communication

- Communicate
the company's services clearly and professionally to prospective clients.
- Deliver
introductory presentations and explain the value proposition of labour law
compliance services.
- Coordinate
with the sales team to schedule prospect meetings, demonstrations, and
business discussions.
- Maintain
professional communication and a positive brand image during all prospect
interactions.

5. Reporting & Performance Tracking

- Maintain
accurate records of leads generated, calls made, follow-ups completed, and
meetings scheduled.
- Update
the CRM or lead tracking system regularly.
- Submit
daily, weekly, and monthly lead generation reports.
- Continuously
explore new prospecting channels and improve lead generation
effectiveness.

6. Travel & Industry Engagement

- Be
willing to travel, as required, to attend HR fraternity meetings,
networking events, industry associations, and corporate business forums.
- Explore
opportunities to build professional connections and generate prospective
leads from different regions of India.

Key Performance Indicators (KPIs)

The primary KPI for this role is the generation
of qualified prospective business leads .

Performance will be evaluated based on:

- Number
of qualified prospective leads generated per week and month.
- Relevance
of leads to the company's target industries and service offerings.
- Number
of new corporate accounts and decision-makers identified.
- Effectiveness
of cold calling, digital prospecting, and follow-up activities.
- Number
of prospective client meetings and business discussions arranged.
- Accuracy
and completeness of lead data and reporting.
- Consistency
in achieving agreed lead generation targets.

Requirements

Required Skills &
Qualifications

- Graduate
in any discipline; a degree in Business Administration, Marketing, HR, or
a related field is preferred.
- Prior
experience in lead generation, telemarketing, inside sales, business
development, or corporate sales is preferred.
- Excellent
verbal communication and interpersonal skills.
- Strong
networking, persuasion, presentation, and relationship-building abilities.
- Comfortable
making frequent outbound cold calls and conducting structured follow-ups.
- Good
working knowledge of LinkedIn, online research, digital prospecting,
Excel, and lead management tools.
- Ability
to identify the right corporate contacts and build reliable prospect
databases.
- Self-motivated,
persistent, target-oriented, and capable of working independently.
- Willingness
to learn about labour law compliance and related HR services.
- Willingness
to travel for professional networking events and HR fraternity meetings.
- Ability
to generate prospective leads from different parts of India.

Preferred Experience

- Experience
selling HR services, HR outsourcing, payroll services, statutory
compliance, labour law compliance, recruitment services, or other B2B
services will be an added advantage.
- Existing
professional connections within the HR fraternity or corporate sector will
be beneficial.
- Experience
using LinkedIn Sales Navigator, CRM systems, and B2B lead generation tools
is desirable.