About this role
Responsible for maximizing sales/profitability for a category of products by aligning manufacturer pricing, selection, and promotions for the category with the retailer’s role/profit margin for the category including: -Analyzing and sharing customer/shopper research with retail partners as input to joint category plans and reviews (e.g., category demand projections, consumer shopping trends, purchasing behaviors, price/discount sensitivity, brand/retailer loyalty, etc.) -Researching the role that the category plays in driving foot traffic, sales volume, and profitability for the retailer (e.g., low price leader for certain items, higher price for others, highest quality or best selection for certain categories, etc.) -Offering discounts and promotions to support the retailer’s role for the category (e.g., aligning manufacturer discounts with retailer low price items, ensuring adequate product supply during promotions, manufacturer coupons for bundling low and high cost items, etc.) in exchange for favorable product stocking and placement vs. competitors -Monitoring and reviewing manufacturer and retailer performance against category targets.
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