Performance Creative Strategist - Global Markets

Voy is a healthcare platform led by clinicians. We support people managing long-term health conditions with treatment plans backed by real evidence.

Founded in 2018, we started as MANUAL, focusing on hair loss, weight loss and men’s health. As we grew, we realised we could help more people. In 2025, we became Voy and expanded into more areas of health, including female hair loss, testosterone, menopause, dermatology and diagnostics with Do Health.

Today, Voy has around 750,000 active customers and has treated more than 2 million people since we began. We work across the UK, Germany, Brazil and India to make a new future of healthcare a reality. We’re approaching $1bn in ARR and have grown more than 100% year on year, every year since inception. At Voy, we let the evidence do the talking. In a published study of over 100,000 people, those who reached 12 months in the Voy programme and stayed engaged lost up to 24% of their body weight.

Our vision is simple: to make 100 years of healthy living within reach for everybody. Our mission is to bring quality care to everyone, at scale.

We’re looking for a deeply curious and analytical Creative Strategist to be the brains behind our performance creative. You will be the critical link between data and ideas, responsible for uncovering insights in our campaign performance and translating them into powerful concepts for future ads. You will spend your days in our ad platforms and analytics dashboards, figuring out the ‘why’ behind what works, and using that knowledge to write the briefs that fuel our growth engine.

This is a chance to move beyond guesswork and become a true creative scientist. You rely on both data and taste to develop winning formulas and see the direct impact of your insights on the company’s bottom line. You will work alongside world-class growth marketers and creatives in a high-velocity testing environment where learning and iteration are paramount.

What you’ll do

- Analyse creative performance data – Conduct regular, in-depth analysis of our advertising creative across all performance channels to identify trends, top performers, and areas for improvement.

- Develop data-informed creative hypotheses – Formulate clear, testable hypotheses based on your analysis.

- Write compelling creative briefs – Translate your hypotheses and insights into concise, inspiring, and data-rich briefs for internal and external creative partners.

- Manage the creative feedback loop – Own the process of analysing test results and systematically sharing learnings with the creative and marketing teams to inform the next cycle of iteration.

- Conduct competitor and market research – Be the team’s expert on the competitive landscape, constantly monitoring for new creative trends, angles, and formats that we can adapt and test.

- Localise creative across markets – Learn the nuances of our local markets and adapt creative insights and briefs to work across multiple regions, balancing global learnings with local relevance.

- Partner with the growth marketing team – Work as a strategic partner to the wider growth marketing team, providing them with a steady stream of creative insights to improve performance across channels.

Who you are

- 2+ years of experience in a creative strategy, media buying, or performance marketing role where you were responsible for analysing ad creative performance.

- An exceptional analytical thinker who has the ability to look at a spreadsheet of ad results and see a compelling story and actionable insights.

- Highly proficient with native ad platforms (especially Meta Ads Manager and TikTok Ads Manager) and analytics tools (e.g. Google Analytics, Looker).

- Experienced in influencer partnerships and relations.

- A natural-born problem solver, driven by an insatiable curiosity to understand why some creative works and other creative fails.

- An excellent communicator who can translate complex data into a simple, clear, and persuasive narrative for creative- and data-minded stakeholders.

- A bridge-builder between analytical and creative minds, earning the trust of both through your rigour and insight.

- Extremely organised and able to manage multiple projects and data streams in a fast-paced, high-performance environment.