About this role
Description
Amazon Leo is an initiative to increase global broadband access through a constellation of satellites in low Earth orbit (LEO). Its mission is to bring fast, affordable broadband to unserved and underserved communities around the world. Amazon Leo will help close the digital divide by delivering fast, affordable broadband to a wide range of customers, including consumers, businesses, government agencies, and other organizations operating in places without reliable connectivity.
The Amazon Leo North America Consumer team is looking for a talented Senior Marketing Manager who will lead strategy for core programs and audiences across the US, Canada, and Mexico. This role is responsible for building full-funnel marketing strategies for core programs and audiences including small business owners, consumer broadband funding projects, and partnerships. You will bring multi-channel marketing expertise combined with effective program management skills. You will own team-wide programmatic solutions to help global Performance Marketing teams function effectively. You will work closely with channel marketers, go-to-market leads, insights, and central Amazon teams. A successful candidate will have experience planning multi-channel marketing campaigns that deliver results, and bring a toolbox of program and project management systems with proven effectiveness. You will be a self-starter, comfortable with ambiguity in a fast-paced and ever-changing environment.
Key job responsibilities
- Build multi-channel marketing strategies and requirements for Leo programs in partnership with go-to-market and consumer growth teams.
- Dive deep into audience insights to forecast business opportunity and build an effective channel strategy.
- Establish program and project management solutions for regional scaling, operational readiness, and creative development processes.
- Track and report on performance marketing KPIs (clicks, conversions, CPA) as part of weekly and monthly business reviews.
Export Control Requirement:
Due to applicable export control laws and regulations, candidates must be a U.S. citizen or national, U.S. permanent resident (i.e., current Green Card holder), or lawfully admitted into the U.S. as a refugee or granted asylum.
Basic Qualifications
- 6+ years of professional non-internship marketing experience
- Experience building, executing and scaling cross-functional marketing programs
- Experience using data and metrics to drive improvements
- Experience communicating results to senior leadership
- Experience using Microsoft Excel to manipulate and analyze data
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Preferred Qualifications
- Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events, webinars, email, lead nurture programs, and CRM/sales insights
- Experience in audience segmentation and targeting
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits .
USA, WA, BELLEVUE - 125,400.00 - 169,600.00 USD annually