About this role
Job Title: Paid Media Specialist
Company: SBH
Essential Function: The Paid Media Specialist is a motivated team player that partners with cross-functional departments to communicate the brand story and achieve overall digital marketing goals.
Primary Duties
- Serve as liaison between Sally Beauty/CosmoProf marketing teams and agency partners to drive digital customer acquisition and retention campaigns in channels such as SEM, SEO, Display, and Affiliates.
- Manage briefing and execution of promotional calendar and priorities to drive in-store and online traffic.
- Coordinate and proof creative assets for all digital marketing channels.
- Understand internal KPIs and monitor campaign performance across paid channels.
- Leverage internal and external reporting to provide digital marketing strategy support and campaign optimization.
- Attend regular meetings with cross-functional teams and agency partners.
Knowledge, Skills Abilities
- Bachelors degree required
- 2 years related digital marketing experience, preferably in Retail
- SEM, Display and Paid Social experience strongly preferred
- Google Analytics, SA360, Facebook Ads, and/or Workfront experience a plus
Competencies / Attributes
- Detail oriented and well-organized
- Communication, proofreading and copywriting skills
- Ability to interface with cross-functional teams to achieve objectives
- Ability to work in fast paced, deadline-driven environment
Nature and Extent of Direct or Indirect Controls Exercised by the Supervisor
- Task Level High
- Departmental/Division Level High
- Project Level High
- Consultative Level High
The amount of discretion or freedom this position has
- Strict Adherence to Guidelines
- Interprets and Adapts Guidelines
- Develops and Implements Guidelines
Working Conditions /Physical Requirements
- The work is sedentary. Typically, the employee may sit comfortably to do the work. However, there may be some walking; standing; bending; carrying of light items such as papers, files, books, small parts; using a keyboard, driving an automobile, etc. No special physical demands are required to perform the work.
- The position requires some physical exertion such as long periods of standing; walking; recurring bending, crouching, stooping, stretching, reaching, or similar activities; recurring lifting of moderately heavy items such as shipment or record boxes. The work may require specific, but common, physical characteristics and abilities such as above-average agility and dexterity.
- The work requires considerable and strenuous physical exertion such as frequent climbing of tall ladders; lifting heavy objects over 50 pounds, crouching or crawling or strenuous physical exertion.