Coordinator, Social Content Strategy & Influencer Marketing

Role Specific Information

Job Description

About the Role

As Coordinator, Social Content Strategy & Influencer Marketing, you will support the planning, execution and optimization of Kohl’s paid and organic social content and influencer programs. This hybrid role will help bring campaigns to life across social channels and creator partnerships, driving sales, traffic, engagement and cultural relevance for Kohl’s.

What You’ll Do

- Support the development and execution of always-on and campaign-based paid and organic social content and influencer strategies, aligning with brand priorities, marketing plans, channel best practices, and business objectives.
- Coordinate social content development and publishing across Kohl’s channels, identifying trends, cultural moments, and performance insights to inform timely content opportunities and testing strategies.
- Support social and influencer programming across key brand moments, including seasonal campaigns, brand launches, special events, celebrity and talent moments, gifting initiatives, and press activations.
- Support end-to-end influencer and talent program execution, including creator research, outreach, contracting coordination, product fulfillment, briefing, content reviews, approvals, and campaign logistics.
- Partner with internal teams, agency partners, creators, and external stakeholders to execute integrated campaigns that extend influencer content across owned social, paid media, and broader digital channels to drive awareness, engagement, traffic, and conversion.
- Build and maintain relationships with creators and talent, identifying emerging voices and opportunities that authentically connect with Kohl’s brand and customers while ensuring content meets brand standards, platform requirements, and FTC disclosure guidelines.
- Monitor and report on social and influencer performance, translating results, audience insights, and media learnings into actionable recommendations to optimize future content and campaigns.
- Stay current on emerging platforms, formats, tools, and social behaviors, bringing forward innovative testing opportunities and providing cross-functional support for press, experiential, engagement, and broader marketing initiatives as needed.
- Additional tasks may be assigned

What Skills You Have

Required

- Bachelor’s degree in marketing, social media, public relations, journalism, communications, experiential marketing, or a related field.
- 1–3 years of experience in social media, influencer marketing, consumer PR, digital marketing, or a related discipline.
- Experience supporting paid and organic social content planning and execution.

Preferred

- Experience supporting influencer or talent-led marketing programs.
- Familiarity with Federal Trade Commission (FTC) guidelines and influencer disclosure requirements.
- Experience across platforms including Instagram, TikTok, YouTube, Pinterest, Facebook, X, Snapchat, Threads, and emerging social spaces.
- Familiarity with social publishing, listening, reporting, or monitoring tools such as Sprout Social, Sprinklr, Khoros, Hootsuite, Brandwatch, Talkwalker, Meltwater, or NetBase.
- Experience working with agencies, creators, or cross-functional marketing teams.

Essential Functions

The requirements listed below are representative of functions you will be required to perform, however you may be required to perform additional functions. Kohl’s may revise this job description from time to time. To perform this job successfully, you must be able to perform each essential function satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions, absent undue hardship.

- Ability to perform the accountabilities listed in the “What You’ll Do” Section
- Ability to maintain prompt and regular attendance as set by the company
- Ability to work at least 8 hours per day, occasionally longer when necessary to meet business needs, 5 days per week
- Ability to comply with dress code requirements
- Ability to learn and comply with all company policies, procedures, standards and guidelines
- Ability to give direction and receive, understand and proactively respond to direction from leadership and other company personnel
- Ability to work as part of a team and interact effectively and appropriately with others
- Ability to maintain composure and work in a fast paced environment while accomplishing multiple tasks within established timeframes
- Ability to satisfactorily complete company training programs
- Perform work in accordance with the Physical/Cognitive Requirements section

Physical/Cognitive Requirements

- Ability to use a personal computer for tasks such as communicating, preparing reports, etc.
- Ability to plan, prioritize and monitor activities across business units
- Ability to complete or oversee the completion of assigned projects in a timely manner
- Ability to comply with health and safety standards