Group Product Manager

Principal Tasks & Responsibilities
1. Brand & Product Strategy
● Develop and implement brand strategies in line with corporate objectives and therapeutic focus.
● Define product positioning, messaging, and value proposition for target audiences.
● Support forecasting, budgeting, and planning to achieve sales and marketing objectives.
2. Marketing Program Execution
● Plan and execute promotional campaigns, creative initiatives, and visual aids for field force engagement.
● Ensure effective implementation of marketing programs including symposia, CME events, and KOL engagement
initiatives.
● Coordinate with cross-functional teams (Sales, Medical, Regulatory, Supply Chain) to ensure smooth execution of
campaigns.
3. Sales & Field Enablement
● Provide training to sales teams on product USPs, brand strategy, and promotional campaigns.
● Prepare presentations and marketing materials to support field activities.
● Monitor field implementation to ensure adherence to brand plans and objectives.
4. Market Research & Analysis
● Conduct market research and competitive intelligence to inform product strategy.
● Track brand performance metrics and analyze sales, prescription, and market trends.
● Provide actionable insights to optimize marketing efforts and drive ROI.
5. Financial & Performance Monitoring

● Prepare and monitor Profit & Loss statements to track and control budgeted costs.
● Ensure effective utilization of marketing budgets and resources.
● Monitor key performance indicators and take corrective actions to meet targets.
6. Customer & KOL Management
● Support key customer development and CRM initiatives.
● Facilitate engagement with KOLs to strengthen brand credibility and market penetration

Key Skills & Competencies
Functional / Technical:
• Product & Therapeutic Knowledge
• Strategic Brand Planning & Management
• Product Lifecycle Management
• Marketing Strategy & Campaign Execution
• Market Research & Competitive Intelligence
• Sales Forecasting & Brand P&L Management
• Data Analysis & Business Insights
• KOL & CRM Management
• Cross-functional Stakeholder Management
• Pharma Compliance (UCPMP/NPPA)
Functional / Technical:
• Strategic Thinking
• Leadership
• Communication & Presentation Skills
• Stakeholder Management
• Result Orientation
• Analytical Thinking
• Problem Solving
• Planning & Organizing