About this role
Bancassurance Advisor
1. Customer Engagement & Sales
- Proactively engage with bank customers to identify insurance and financial protection needs.
- Promote suitable life insurance, and savings/investment-linked solutions.
- Conduct financial needs analysis (FNA) and recommend appropriate products based on customer requirements.
- Achieve individual sales targets and Key Performance Indicators (KPIs).
- Generate referrals and develop opportunities from branch walk-in customers and bank leads.
- Cross-sell and up-sell insurance solutions to existing customers.
2. Relationship Management
- Build and maintain strong relationships with branch staff, relationship managers, and customers.
- Provide excellent after-sales service and policy review support.
- Follow up on customer enquiries, quotations, and policy applications promptly.
- Ensure high customer satisfaction and retention.
3. Business Development
- Conduct branch sales activities, customer events, and campaigns to generate new business.
- Participate in roadshows, marketing events, and financial awareness programs.
- Identify market opportunities within assigned branches and customer segments.
- Work closely with branch management to maximize bancassurance penetration.
4. Compliance & Governance
- Ensure all sales activities comply with regulatory requirements, company guidelines, and bank policies.
- Maintain proper documentation and complete sales records accurately.
- Practice responsible selling and provide fair and transparent product disclosures.
- Complete all mandatory training and certifications as required by regulators and the organization.
5. Product Knowledge & Training
- Maintain up-to-date knowledge of insurance products, market trends, and competitor offerings.
- Attend regular product briefings, sales meetings, and training sessions.
- Share product knowledge and sales best practices with branch staff when required.
- Support branch staff in understanding bancassurance propositions and referral processes.
6. Reporting & Administration
- Track sales performance and pipeline activities.
- Prepare and submit sales reports and customer activity updates.
- Monitor pending applications and ensure timely policy issuance.
- Manage customer information in accordance with data privacy requirements.
Required Competencies
Technical Competencies
- Insurance product knowledge.
- Financial needs analysis and advisory skills.
- Sales and negotiation techniques.
- Regulatory and compliance understanding.
Behavioral Competencies
- Customer-centric mindset.
- Strong communication and interpersonal skills.
- Results-oriented and self-motivated.
- Team collaboration and relationship building.
- Integrity and professionalism.