Manager - Private Bank, Business & Product Advisory

Define your future at HL Bank Singapore

Functional (job responsibilities)

A. Product Strategy, Shelf Management & Governance

- Own and curate the private bank’s product shelf across investment solutions, structured products, lending, deposits, foreign exchange (FX), OTC derivatives, funds/alternatives, and insurance.
- Manage end-to-end product lifecycle governance, including Target Market Assessments (TMA), new product approvals, periodic product reviews, re-certifications, and sunsetting decisions in full alignment with MAS regulations.
- Manage strategic relationships with internal product manufacturing desks, external product partners, fund houses, and third-party financial solution providers.
- Continuously benchmark product and pricing offerings against peer private banks, identify market gaps, and recommend enhancements to maintain a competitive and commercially viable product shelf.

B. Business Planning, Performance & Commercial Analytics

- Drive the formulation and execution of the annual business plan, departmental financial budgets, and core KPIs (AUM, Net New Money [NNM], net interest/fee income, and margins).
- Establish and run the monthly and quarterly business review (MBR/QBR) cycles, delivering executive dashboards, P&L analyses, and strategic performance commentary.
- Monitor front-office pipeline progression, RM sales productivity metrics, and client segment profitability to identify commercial run-rate gaps and revenue uplift opportunities.
- Identify, evaluate, and size business growth initiatives, covering new client segments, regional booking corridors, and cross-divisional referral/cross-sell programs.

C. Chief of Staff to the Head of Private Wealth

- Author and prepare high-level briefings, Board of Directors papers, Management Committee submissions, and executive talking points for the Head of Private Wealth.
- Structure and manage the agenda for business leadership meetings, town halls, and strategy offsites; drive tracking and accountability for key follow-up action items across departments.
- Act as the primary gatekeeper and escalation contact for cross-functional bottlenecks, operational conflicts, and business exceptions across front, middle, and back offices.
- Represent the Head of Private Wealth in internal working groups, regional committees, and operational governance forums as delegated.

D. Front-Office Enablement & Client Solutioning

- Support RMs and Team Heads in senior client meetings, investment pitches, and portfolio reviews, providing technical expertise and tailored solution structuring for UHNW/HNW clients.
- Deliver technical product briefings, sales playbooks, and training workshops to Singapore RMs and ICs to elevate front-office advisory quality and product knowledge.
- Partner with marketing and investment strategy teams to organize high-impact client events, CIO outlook seminars, and product campaigns.
- Channel feedback from clients, RMs, and ICs into actionable requirements to shape the regional product roadmap and platform enhancements.

E. Digital, Operations & Efficiency Transformation

- Partner with IT and Operations to define and prioritize key digital and technology initiatives, including client digital portals, automated client onboarding, and bespoke portfolio reporting.
- Map and streamline front-to-back sales, trade execution, and operational lifecycles to reduce processing turnaround times, eliminate manual errors, and lower cost-to-serve.
- Direct project delivery and change management frameworks for business and regulatory transformation programs across the private wealth division.

Managerial (team/group responsibilities)

- Partner with HR on workforce budgeting, headcount tracking, RM recruiting pipelines, capacity planning, and structured onboarding for new hires.

- Champion an open, high-performance team culture, fostering seamless cross-functional collaboration and conduct discipline across sales and non-sales teams.

Organizational (organizational responsibilities)

- Maintain close, proactive relationships across Compliance, Risk, Legal, Finance, Operations, and Technology to ensure business initiatives progress smoothly.

- Function as First Line of Defence (1LoD), ensuring all new products, sales practices, marketing materials, and client investment suitability checks strictly adhere to MAS rules, Fair Dealing guidelines, and AML/CFT standards.

- Act as the primary Singapore liaison with the Malaysia-based Regional Product Management team and Group counterparts to harmonize cross-border strategy, product roadmaps, and governance frameworks.

About HL Bank Singapore
HL Bank Singapore is the Singapore branch of Hong Leong Bank, a premier regional financial services leader headquartered in Malaysia with a rich heritage of over 120 years. Listed on Bursa Malaysia and a key member of the extensive Hong Leong Group, we operate a robust network of approximately 250 branches across Malaysia, with a strategic regional presence in Singapore, Hong Kong, Vietnam, Cambodia, and China.

As a Full Bank in Singapore, we serve as a vital hub for the Group’s regional ambitions. A cornerstone of this strategy is our sophisticated "advisory-first" wealth proposition through HLB Private Bank and HLB Priority . By combining our deep Asian market roots with a landmark strategic alliance with Swiss private bank Lombard Odier, we provide world-class wealth architecture and bespoke solutions for our clients.

Beyond our wealth focus, we deliver excellence through four core business pillars: Business & Corporate Banking, Personal Financial Services, Private Wealth Management, and Global Markets . This "Integrated Approach" allows our talent to collaborate seamlessly across segments, ensuring we effectively meet the multifaceted needs of high-net-worth individuals, business founders, and corporate enterprises alike.

At HL Bank Singapore, our people are central to our success, and as a recognized Human Capital Partner (HCP) by TAFEP, we are committed to progressive workplace practices and your professional development. We seek digitally inclined, customer-centric performers who thrive in a technology-focused environment, where we empower our teams with AI-enhanced tools and next-generation platforms to lead the industry. As part of a large, diversified conglomerate, we offer unrivaled opportunities to explore new grounds and build a challenging career path within a rapidly expanding regional landscape. Join us to be part of a proven value-creation story and shape the future of your own story at HL Bank Singapore.