Regional Brand Manager

Main Purposes of the Job:
- Support growth of the assigned portfolio across SSEA by translating portfolio direction into clear marketing priorities and high-quality execution.
- Manage end-to-end portfolio, innovation and integrated marketing initiatives, from opportunity identification and recommendation through development, launch, optimization and learning.
- Build strong consumer, market and competitive understanding to identify opportunities and develop well-grounded portfolio and marketing recommendations.
- Work closely across functions, markets and agency partners to deliver effective, consistent and locally relevant marketing across SSEA.

Detailed Job Responsibilities: 1. Portfolio & Growth Management
- Understand portfolio performance and identify opportunities across consumers, occasions, markets and channels, translating these into clear recommendations and marketing priorities.
2. Consumer & Market Understanding
- Build a strong understanding of consumers, market trends and competitive dynamics, connecting consumer insights and business performance to strengthen portfolio and marketing decisions.
3. Innovation & Portfolio Development
- Manage assigned innovation, renovation and portfolio initiatives from opportunity identification and proposition development through commercialization and launch, working closely with markets and cross-functional teams.
4. Integrated Marketing & Media
- Translate portfolio direction into strong regional marketing plans, consumer propositions and briefs. Manage integrated campaigns and media planning with agencies and markets, ensuring effective channel and investment recommendations, high-quality execution and ongoing optimization.
5. Commercial & Marketing Performance
- Connect portfolio and marketing initiatives with sales, distribution, promotion and market performance. Establish clear success measures, monitor marketing, media and business performance, and work with relevant teams to identify opportunities and actions to strengthen results.
6. End-to-End Ownership & Collaboration
- Manage assigned initiatives end-to-end, working across markets, functions and agency partners to create alignment, facilitate timely decisions and deliver high-quality outcomes. Proactively manage budgets, timelines, approvals, dependencies and risks, and apply relevant learnings to strengthen future initiatives.

Qualifications:
- Bachelor's degree in Marketing, Business Administration, Communications, Economics or a related field. Master's degree or MBA is an advantage.
- Minimum 5 years of experience in portfolio, brand or integrated marketing, preferably within FMCG or a fast-paced consumer business. Experience managing end-to-end marketing initiatives and working across functions, markets and agency partners. Regional or multi-market experience is an advantage.
- Strong capabilities in portfolio management, consumer and market understanding, integrated marketing and media, innovation, agency management and performance measurement, with good commercial and financial understanding.
- Strong communication, stakeholder management and influencing skills, with the ability to manage multiple priorities, work effectively across markets and cultures, and drive initiatives with ownership and sound judgment.