Brand Manager, Malaysia (Contractor)

What makes this a great opportunity?

Join a dynamic and fast-growing industry where you'll have the opportunity to shape the future of some of the world's most iconic premium spirits brands, including Jim Beam and Suntory Kakubin , across Southeast Asia. As a Brand Manager, you'll play a pivotal role in driving the growth of Suntory Global Spirits' premium portfolio in a strategically important market, while enjoying significant ownership, autonomy, and exposure to regional leadership. You'll collaborate with a passionate, high-performing team and leverage the strength of a global organization, making a direct impact on both brand growth and business success.
## Role Responsibilities

Create, continuously monitor, and enhance brand experience at every key point on the shopper and consumer journeys:

- Formulate and deploy overall marketing strategy for Premium Category (Roku Gin, Toki Whisky, Hibiki)

- Deliver impactful consumer awareness & integrated marketing campaigns to improve brand health.

- Collaborate with the global brand teams in designing the required marketing toolkits and promotional materials for MY market.

- Design and drive the execution of the on/off trade visibility and promotional plans with Trade Marketing & commercial team.

- Monitor the market and brand performance, and competition to evaluate the existing and upcoming opportunities/ challenges. Recommend interventions.

- Manage marketing budget as per the internal financial process. Strive to improve the short and long-term ROI from the brand spend by recommending better investment choices, and their prioritization across activities.

- Develop relationships and build brand expertise with key support agencies, so that to enable stronger more consistent creative and activation outputs for Jim Beam/ Kakubin.

Qualifications

Skills & Experience

- Degree in Business Administration, Marketing or equivalent

- 5+ years of relevant experience in strategic marketing and brand building Malaysia.

- Experience in managing premium lifestyle brands with digital marketing experience is an added advantage.

- Added advantage with knowledge & insights of spirits category.

- Fluency in local consumer insights

- Experience with delivering to commercial and marketing KPIs

- Strong analytical skills

Competencies

- Cross-functional collaboration skills, understanding how to deliver in a matrix organization

- Ability to partner with and influence multiple internal and external stakeholders

- Strong communicator (oral, written and presentation)

Behaviors

- A team player

- Has growth mindset and curiosity to always learn, find better solutions

- Structured thinker with enthusiasm to roll the sleeves up and make things happen

- Agile, embraces change and maximizes new opportunities