Senior Editorial & Search Strategy Manager

Designed for an ambitious leader who pairs journalistic maturity with an appetite for innovation, this role drives organic fan acquisition, search/AI discovery (SEO & GEO), and long-term audience retention across web, app, and audio ecosystems.About Formula E:Formula E, the world's fastest-growing sport, is redefining motorsport with a bold focus on innovation and sustainability.Hosting over 150 races in iconic cities globally and backed by top manufacturers like Porsche, Nissan and Jaguar, we feature elite drivers and cutting-edge EV technology. As the world's first certified B Corp sport and the first sport certified to the British Standards Institution (BSI) Net Zero Pathway. Formula E combines thrilling entertainment with a mission to advance sustainable progress, inspiring a global fanbase with our high-performance brand new GEN4 car capable of hitting speeds of 335kph and reaching 200kph in just 4.4 seconds. Currently achieving 0-100 kmh in 1.8 seconds.Using the spectacle of sport, we are sending a powerful and meaningful message to help alter perceptions and speed-up the switch to electric mobility.The Role:Strategic & Creative Editorial Direction: Define the tone of voice and journalistic standards across web and app platforms, translating complex technical topics, search intelligence, and analytics into compelling stories for racing fans and digital-first newcomers.Next-Generation Search & Discovery (SEO & GEO): Architect Formula E's organic discovery strategy, leading traditional technical SEO alongside Generative Engine Optimisation (GEO) across emerging AI search platforms and LLM answer engines.Editorial Data & Funnel Performance: Take full accountability for editorial analytics, tracking engagement time, scroll depth, organic click-throughs, and LLM citation frequency (AI share of voice) to drive ticket conversion, app downloads, and CRM capture.Cross-Functional Search & AI Advisory: Serve as the internal centre of excellence for search, audience intent, and LLM behaviour, supplying real-time search intelligence to PR, Brand, Social, and Marketing teams.Audio IP, Syndication & Deep Reads: Oversee Formula E's podcast network, develop high-value deep-read features, and package editorial assets for third-party media partnerships, guest columns, and external syndication.Editorial Operations & Standards: Implement disciplined publishing processes, style guides, and fast-turnaround workflows to ensure digital platforms remain the definitive, fastest-moving source for Formula E news.People Leadership & Mentorship: Line-manage, mentor, and elevate the Editorial Executive, establishing clear development roadmaps and fostering a high-performance culture anchored in accountability and creative pride.What we're looking for in you:Senior Editorial Leadership: Significant progressive experience heading digital editorial desks, publishing platforms, or digital content strategies within sports, live entertainment, major media publishers, or global culture brands.Advanced SEO & GEO Mastery: Proven expertise in cutting-edge search strategies, going beyond standard keywords to include semantic search, LLM answer-engine optimisation (GEO), site taxonomy architecture, and technical audits.Data-Led Rigour & Commercial Acumen: High analytical comfort with a track record of translating data into actionable editorial strategies that increase dwell time, organic traffic, and ticket discovery.Discipline, Speed & Standards: A structured operator who thrives on clear workflows and fast turnarounds without compromising tone, accuracy, or journalistic standards.Holistic & Cross-Functional Thinking: Ability to view editorial as an engine powering the wider commercial ecosystem—driving PR pitches, social deep-links, app traffic, and commercial campaigns.Mentorship & Leadership: A mature people manager with a proven track record of coaching junior talent, driving team morale, and fostering a growth mindset.What's in it for you?25 days' annual leave, Birthday day off and Wellbeing leaveOpportunity to extend your stay if travelling for a race eventHealth Cash Plan and access to the Aviva Digital Workplace appEnhanced Parental LeaveFlexible Bank HolidaysPaid volunteer and carer's leaveCycle to Work and Electric Car SchemeFormula E store discountRegular social events and employee working groupsThis is a hybrid role and you'll be required to do 3 days a week in our Hammersmith London officeApplication ProcessThink you’ve got what it takes to join our race to the future?The closing date for this role is 13th November 2026, however if we receive a high volume of applications we may close it early.At Formula E, we are building a culture where every voice matters, every perspective accelerates progress, and every individual is empowered to rise, contribute boldly, and shape a better world - together. We will provide equal opportunities regardless of an individuals' protected characteristics. We believe in attracting and retaining diverse talent to strengthen our global vision with a variety of experiences, backgrounds and perspectives.Our mission is clear. The message is simple. Whoever you are. However you live. Whatever you believe. Formula E. For the Future. For Everyone.We’ll see you at the starting line!¡VAMOS!If you require further assistance in accessing the application or require a different format of the application, please contact [email protected] this role isn’t quite for you but you want to join Formula E, why not ‘Connect’ with us here to be the first to know of new opportunities!