About this role
Role Overview We are looking for a curious, analytical, and agile Business Development & Marketing Analyst to support our research, business development, and marketing initiatives in the U.S. education and EdTech sectors. This role requires someone who can research companies, thoroughly review websites and industry developments, analyse data, and translate findings into clear, actionable insights. The ideal candidate will also have hands-on experience with LinkedIn marketing, strong writing skills, and the ability to support thought leadership content development. Adaptability, attention to detail, and ownership are essential for success in this role.
Key Responsibilities
Client, Market & Competitive Research
- Conduct in-depth research on prospective clients, including their offerings, business models, leadership, strategic priorities, and recent developments.
- Thoroughly review company websites, annual reports, news, and other credible sources to identify potential business needs and opportunities.
- Analyze competitors’ services, positioning, and market activity to identify gaps and areas of differentiation.
- Track industry trends across K–12, higher education, and workforce learning.
- Synthesize findings into concise company profiles, research briefs, pre-meeting handouts, and recommendations that support meaningful client conversations.
- Verify information across sources and maintain accurate, well-organized research records.
LinkedIn, Marketing & Thought Leadership
- Support LinkedIn content planning, drafting, publishing, and performance tracking.
- Research relevant topics and develop thought leadership content, including LinkedIn posts, articles, blogs, and newsletters.
- Translate industry research and internal expertise into content that offers a clear perspective and is relevant to our target audience.
- Coordinate with subject matter experts and leadership to gather input and refine content.
- Monitor content and campaign performance and recommend improvements.
Data Analysis
- Use Excel or similar tools to analyze data, identify patterns, and generate insights that inform targeting and business development decisions.
- Present findings through clear reports, charts, and summaries.
- Preferably have used data tools such as Lightcast and Qualtrics to generate labor market insights and analyze survey data.
Collaboration & Execution
- Work closely with sales, marketing, and solutions teams to support business priorities.
- Manage multiple assignments, adapt to changing requirements, and deliver work within agreed timelines.
- Take ownership of tasks, ask thoughtful questions, and proactively identify information gaps and opportunities for improvement.
Required Skills & Qualifications
- A bachelor’s or postgraduate degree in Business, Marketing, Economics, Analytics, or a related field.
- Proficiency in English speaking and writing
- Strong research skills, including the ability to navigate complex websites, evaluate sources, and connect information across multiple sources.
- Proficiency in Excel, including data cleaning, pivot tables, lookup functions, and basic data visualization.
- Hands-on experience using LinkedIn for professional content creation, company page management, or marketing.
- Strong writing and editing skills, with the ability to turn research into concise business insights and engaging content.
- An understanding of thought leadership and how to develop content that goes beyond summarizing news.
- An agile, resourceful approach, with the ability to learn quickly, adapt to shifting priorities, and work through unfamiliar topics.
- Strong attention to detail, organizational skills, and a proactive sense of ownership.
- The ability to work independently and collaborate effectively across teams.
Preferred Skills:
- Exposure to the education, EdTech, publishing, or workforce development sectors.
- Experience with tools such as Lightcast, Qualtrics, LinkedIn Analytics, or website analytics platforms.
- Experience supporting B2B marketing, conference research, or sales enablement.
Our Offerings for Employee Benefits and Well-Being:
- Health Insurance for Employee+Spouse+Two Children+Parents
- Term Life Insurance
- GPA – For Employee
- Hybrid working
- Compliance – PF and Gratuity
About Academian Website: www.academian.com (http://academian.com) Academian is a carve-out of an existing 22-year IT company – Intraedge Inc ( www.intraedge.com (http://intraedge.com) ) Academian is a service, product, and learning development company in the education domain with a current headcount of 500+ team members. We are rapidly becoming a leading force in the education technology space. We specialize in delivering innovative services, products, and learning development solutions tailored for the education sector. Our expertise spans across K-12, higher education, professional institutions, publishers, online program managers (OPMs), and corporate learning environments.
At Academian, we combine deep industry knowledge with a product-oriented design approach , enabling us to craft high-impact learning experiences and technology solutions. From content development and media production to strategic staffing and custom software development, we support every phase of the educational lifecycle. Our Specialties Include:
- EdTech Solutions : LMS, CMS, Custom Software, Cloud Architecture
- Digital Learning : Content Design, Learning Experience Design, Accessibility, Media Development
- Education Services : K-12, Higher Education, Workforce Development, Publishing & Prepress
- Strategic Services : Product Management, Strategic Consulting, Technology & Digital Transformation, Staffing.
We’re passionate about shaping the future of learning—and we’re looking for talented, mission-driven individuals to grow with us. Join our team and be part of building meaningful solutions that make a real impact in education.We deliver innovative EdTech solutions and craft custom eLearning experiences. Drive digital transformation with our advanced technology & DEIB commitment.