Senior Associate, Campaign Lead – American Dream Initiative & National Small Business Month

Small businesses are the backbone of the American economy, and the marketing that supports them deserves the same ambition they bring to their work. This is your opportunity to take ownership of one of the firm's most visible annual moments — a nationwide celebration of entrepreneurship that reaches business owners when they need support most. You'll join a team of creative and marketing strategists whose mission is to amplify the Chase for Business brand to small business owners across the US, overseeing paid and owned content while partnering closely with our public relations team to drive earned coverage. If you think in campaigns — not tasks — and thrive at the intersection of creative strategy and hands-on execution, this role was built for you.

As a Senior Associate, Campaign Lead on the Brand Creative and Advertising team within Consumer & Community Banking's Business Banking Marketing organization, you will own marketing and creative for the American Dream Initiative's Business Growth and Entrepreneurship pillar and lead Business Banking's largest paid, earned, and owned campaign of the year: National Small Business Month. You'll shape campaign strategy, oversee creative execution, and ensure the work shows up consistently across channels — bringing a campaign marketer's instincts to a role that blends strategic ownership with real-world execution. Based in Wilmington, Delaware, you'll work in close partnership with the Vice President of Campaign Lead, cross-functional marketing teams, bankers, PR, and external agencies to deliver work that reaches small business owners nationwide and reflects the firm's commitment to entrepreneurship.

Job responsibilities

- Lead National Small Business Month end-to-end as the team's largest paid, earned, and owned campaign of the year

- Own the American Dream Initiative for the Business Growth and Entrepreneurship pillar under the Chase for Business brand, from strategic planning through final execution

- Partner with the Vice President of Campaign Lead to align campaign strategy with broader marketing and business priorities

- Develop and refine integrated campaign strategy across paid, earned, and owned channels to deliver a cohesive brand experience

- Coordinate cross-functional partners — including creative, media, public relations, and social teams — to deliver a unified campaign

- Translate business and marketing objectives into compelling campaign narratives and creative briefs that inspire strong creative output

- Manage campaign timelines, budgets, and deliverables to ensure on-time, on-strategy execution across all workstreams

- Monitor campaign performance and incorporate learnings into real-time optimizations to maximize impact

- Present campaign strategy, progress, and results clearly and confidently to senior stakeholders

- Build and maintain strong working relationships with internal partners and external vendors to drive seamless collaboration

Required qualifications, capabilities, and skills

- Formal training or certification on Campaign Marketing concepts and 4+ years applied experience

- Demonstrated experience leading a marketing campaign from strategy through execution across paid, earned, and owned channels

- Proven ability to manage multiple workstreams and competing deadlines simultaneously without sacrificing quality

- Experience developing creative briefs or campaign strategy documents that guide cross-functional teams

- Strong written and verbal communication skills, including the ability to present confidently to senior stakeholders

- Experience managing or collaborating with external creative or marketing agencies and vendors

- Willingness and ability to travel, including occasional weekends, to support campaign shoots; approximately 10–20 travel days per year anticipated

- Bachelor's degree in marketing, communications, business, or a related field

Preferred qualifications, capabilities, and skills

- Experience leading a large-scale, multi-channel campaign comparable in scope to a flagship annual initiative

- Background in financial services or banking marketing

- Experience marketing to small business owners or entrepreneurs

- Familiarity with production logistics for photo or video shoots

- Experience working within a highly regulated marketing environment

- Familiarity with regulatory disclosure requirements applicable to financial services marketing content