About this role
With more than 225 branch offices across North America, Associa is building the future of community for nearly five million residents worldwide. Our 11,000+ team members lead the industry with unrivaled education, expertise, and trailblazing innovation. For more than 43 years, Associa has brought positive impact and meaningful value to communities. To learn more, visit www.associaonline.com .
Job Description
The Resident Programs Manager is responsible for developing, coordinating, and executing a dynamic calendar of high-quality resident programs, with at least one major signature event each week. Programming includes distinguished speakers, cultural presentations, musical performances, educational lectures, art programs, expert panels, and special-interest gatherings that promote social connection, intellectual engagement, and an exceptional resident experience. This position oversees all aspects of event planning, promotion, budgeting, and execution while building relationships with residents, guests, community partners, and vendors. The manager also supports in-house marketing, community visibility, and sales and leasing initiatives by creating engaging experiences that encourage residents to invite friends and family and introduce prospective residents to the distinctive lifestyle of The Towers on Park Lane.
Requirements
Duties include but are not limited to:
Event Planning and Execution-
- Develop and manage monthly and annual event calendars, coordinating at least one major signature event each week, supplemented by seasonal celebrations, special programs, and resident activities.
- Identify and secure engaging speakers, performers, cultural organizations, subject matter experts, and community partners.
- Coordinate all aspects of events, including concept development, scheduling, budgets, vendors and contracts, room setup, audiovisual needs, catering, promotional materials, registration, execution, and follow-up.
- Create sophisticated, culturally enriching, educational, entertaining programming that reflects residents interests.
- Establish attendance goals and evaluate major events using participation, resident feedback, guest attendance, and expenses.
- Coordinate with Food and Beverage, Housekeeping, Plant Operations, Resident Services, and other departments to ensure successful event execution.
Resident Engagement and Guest Experience-
- Develop programs that encourage resident participation, social connection, intellectual engagement, and a strong sense of community.
- Build relationships with residents to understand their interests, solicit ideas, encourage participation, and continuously improve programming.
- Encourage residents to invite friends, family, and guests to designated events to expand social connections and showcase The Towers.
In-House Marketing and Community Promotion-
- Develop and coordinate event flyers, invitations, newsletters, calendars, digital signage, email announcements, and other promotional materials; ensure information is accurate, attractive, on-brand, and distributed in advance.
- Coordinate event photography and approved stories or highlights that showcase community engagement and the lifestyle at The Towers.
- Collaborate with Marketing and Business Development on events that strengthen community awareness and demonstrate the value of living at The Towers.
Sales, Leasing, and Business Development Support-
- Partner with Marketing and Business Development to develop signature events that attract prospective residents, engage referral partners, and showcase the lifestyle and value of The Towers.
- Plan and coordinate prospect-facing events, open houses, lifestyle presentations, and special receptions that support sales and leasing initiatives.
- Manage guest invitations, registration, attendance tracking, and follow-up in collaboration with Marketing and Business Development.
- Deliver a welcoming, professional experience that strengthens community visibility, builds relationships, and encourages prospective residents to explore The Towers.
- Track guest and prospect participation, evaluate event outcomes, and report results to leadership to measure engagement and support business development goals.
Budget Management and Reporting-
- Develop event budgets, monitor expenses, coordinate vendor proposals, and follow established spending approval procedures.
- Maintain event schedules, attendance records, vendor information, and other documentation; provide monthly reports on events, attendance, resident feedback, budget performance, upcoming programs, and guest participation.
- Use event results and feedback to improve programming quality, increase attendance, and ensure responsible use of community resources.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.