About this role
What You'll Be Doing
- Manage day-to-day community engagement across social platforms, including Instagram, TikTok, Facebook, X, YouTube, Reddit, and Discord.
- Monitor and respond to comments, DMs, mentions, and conversations in a timely, thoughtful, and brand-appropriate way.
- Develop and maintain authentic brand voices, adapting tone and messaging across different clients and audiences.
- Build relationships with passionate fan communities, creators, influencers, and brand advocates through meaningful engagement.
- Identify opportunities for brands to participate in relevant cultural moments, gaming conversations, trends, and online communities.
- Support social campaigns, product launches, activations, and always-on content programs in collaboration with social, creative, and account teams.
- Monitor online sentiment, flag potential issues, and escalate sensitive conversations or reputational risks when needed.
- Track community performance, engagement metrics, and audience sentiment, translating findings into actionable insights and recommendations.
- Support the strategy team with social listening, audience research, competitive analysis, and trend identification.
- Contribute to brainstorms, campaign planning, strategy presentations, and reporting, bringing forward ideas informed by community insights and audience behaviours.
- Stay up to date on platform changes, gaming culture, internet trends, and evolving community management best practices.
What You'll Bring
- 2+ years of experience in community management, social media, or a related digital marketing role, ideally within an agency environment.
- A strong understanding of social media platforms, online communities, and how audiences engage with brands.
- Excellent written communication skills, with the ability to write engaging, clever, and on-brand responses.
- A natural ability to adapt your tone of voice across different brands, audiences, and platforms.
- A genuine passion for internet culture, gaming, entertainment, fandom, and what's happening online.
- An understanding of what makes fan-driven communities tick and how brands can participate in those spaces authentically.
- Strong organizational skills and the ability to manage multiple clients and communities at once.
- Experience using social media management and listening tools such as Sprout Social, Hootsuite, Brandwatch, or similar platforms.
- Good judgment when handling sensitive conversations, customer concerns, or potential brand issues.
- A proactive, collaborative mindset and the ability to spot opportunities without always being asked.
- Comfortable working in a fast-paced, creative agency environment where priorities can shift quickly.
Bonus Points!
- Experience playing Magic: The Gathering is a plus.
- Experience working with gaming, entertainment, fantasy, or pop culture brands.
- An interest in trading card games, tabletop gaming, fantasy worlds, collectibles, or gaming communities.
- Familiarity with fan-driven marketing, product launches, or community-focused campaigns.
- A passion for storytelling, world-building, and creating work that resonates with dedicated audiences.
Additional Info
- Monday - Thursday in office (Fridays are remote optional)
- Flexible time off, including paid vacation and sick days
- Consistent culture and team-building events
- Employee recognition and incentive programs
- Seasonal celebrations and gatherings throughout the year
- Office lunches
- Branded company swag
- Access to industry events, learning opportunities, and non-profit outreaches
- Dog-friendly offices
- Unlimited coffee, drinks, and snacks
- Flex work and travel options
- Comprehensive extended health benefits
- 401k matching
Placement in the salary range will be based on factors such as internal equity, candidate experience, skills, and qualifications relevant to the role. If your compensation expectations fall outside of this range, we still welcome your application.