Outside Sales Representative - Industrial

Cogent AnalyticsPeoria, IllinoisOn-siteFull-timeSenior, 5–8 yearsListed 1 hour ago

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About this role

What You'll Do

Win New Business

- Research and target industrial, manufacturing, fleet, municipal, construction, metalworking, and other qualified B2B prospects.

- Create new conversations with maintenance, operations, purchasing, plant leadership, and executive decision makers.

- Build and maintain a qualified pipeline from first contact through discovery, proposal, follow-up, negotiation, and close.

- Use phone, email, LinkedIn, referrals, networking, field visits, and industry events to create opportunities.

Grow & Protect Strategic Accounts

- Develop trusted-advisor relationships with key customer stakeholders and decision makers.

- Identify cross-sell, upsell, reactivation, and multi-location growth opportunities within existing accounts.

- Conduct structured account reviews and proactively surface customer risks, needs, and expansion opportunities.

- Coordinate technical support, product trials, conversions, inventory programs, and custom solutions with internal resources.

- Protect retention, margin, service quality, and long-term relationship value.

Sell Solutions, Not Commodities

- Lead discovery conversations focused on equipment reliability, downtime, maintenance cost, application challenges, inventory, and total cost of ownership.

- Translate Comet Supply’s technical expertise, responsiveness, local support, custom blending, and industrial-fluid capabilities into measurable customer value.

- Know when to bring in internal technical expertise and coordinate the right resource to advance the opportunity.

Own the Sales Process

- Maintain accurate contacts, notes, opportunities, next steps, and pipeline stages in HubSpot.

- Follow up consistently on quotes, proposals, trials, and customer commitments.

- Prepare professional proposals and support pricing, contract, and margin discussions with leadership.

- Provide reliable weekly pipeline and activity visibility and participate in sales/KPI reviews.

What We're Looking For

- 5+ years of successful B2B sales, business development, or strategic account experience preferred; industrial, manufacturing, MRO, distribution, lubricants, chemicals, or technical sales experience is especially relevant.

- Demonstrated ability to prospect, create opportunities, and move business from a cold or dormant relationship to signed customer.

- Consultative selling skills: able to ask strong questions, diagnose needs, communicate value, and earn credibility with operational and executive stakeholders.

- Strong follow-through, organization, time management, and personal accountability.

- Comfort with CRM systems; HubSpot experience is preferred, but disciplined CRM use is more important than a specific platform.

- Strong communication, presentation, negotiation, and relationship-building skills.

- Ability to work independently in the field while collaborating with leadership, operations, inside sales, and technical resources.

- Bachelor’s degree in business, Sales, Marketing, or a related field preferred, or equivalent relevant experience.

- Valid driver’s license and ability to travel regularly to customer and prospect locations.