Sr. Performance Marketing Manager, Amazon Leo

Description

Amazon Leo is an initiative to increase global broadband access through a constellation of satellites in low Earth orbit (LEO). Its mission is to bring fast, affordable broadband to unserved and underserved communities around the world. Amazon Leo will help close the digital divide by delivering fast, affordable broadband to a wide range of customers, including consumers, businesses, government agencies, and other organizations operating in places without reliable connectivity.

The Amazon Leo Consumer team is looking for a talented Senior Performance Marketing Manager to own digital marketing channels in the Asia-Pacific and Japan (APJ) region. This role is responsible for end-to-end strategy and execution to acquire subscribers through digital marketing channels including search, display and social. You will build, test, automate and scale performance marketing initiatives across traffic channels. You will own MarTech product enablement to target and reach customers, planning, buying, and forecasting, campaign execution, and measurement solutions. You will work closely with Product & Engineering, Central Marketing, external agencies and publishers, and central Amazon teams to ensure we meet subscriber goals at an efficient cost-per-acquisition.

A successful candidate will be both creative and analytical, with deep experience delivering successful marketing campaigns for subscription businesses. We are looking for someone customer obsessed with a proven track record of driving growth and early business adoption, optimizing for efficient paid media, and working collaboratively with internal teams and external agencies. You will be a self-starter, comfortable with ambiguity in a fast-paced and ever-changing environment.

This position may require access to information, technology, or hardware that is subject to export control laws and regulations, including the Export Administration Regulations (EAR) and the International Traffic in Arms Regulations (ITAR). Employment in this position is contingent upon obtaining any required export licenses or other approvals from the United States government. As such, the successful candidate must be eligible to obtain any necessary export licenses or approvals based on their nationality, citizenship, and any other factors considered by the applicable export control regulations.

Key job responsibilities
• Design and execute the end-to-end subscriber acquisition marketing strategy and help define paid channel mix, efficiency benchmarks, and operating models.
• Define segmentation strategies to reach customers with the highest propensity to convert considering regional business dynamics.
• Establish launch readiness, campaign strategy, and execution for key digital channels including Search, Display and Social.
• Lead forecasting and reporting mechanisms for the performance marketing team including business reviews and investment planning.
• Partner with Product & Engineering teams to define performance marketing technology requirements, influencing the product roadmap to reduce manual operational burden
• Track and report on performance marketing KPIs (clicks, conversions, cost) as part of weekly and monthly business reviews
• Stay current with industry and Amazon best-practices to define and execute an innovation roadmap to delight customers and drive efficiencies throughout your area

Basic Qualifications

- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience leading go-to-market for consumer software or hardware product launches

Preferred Qualifications

- Experience using any of SQL or other analytical tools for conducting data analysis
- Experience with customer segmentation, profiling, and targeting

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.