Senior Integrated Marketing Manager

About the Role

The Senior Integrated Marketing Manager leads day-to-day work on one of Team 201’s most complex client relationships. The role combines integrated marketing, program management, and client strategy.

You will partner with senior account leadership on client strategy and integrated marketing direction, and you will be responsible for turning that direction into executable plans and ensuring the team delivers against them. You will connect marketing activity to the client’s business objectives, develop briefs, lead specialists across disciplines, and report results to client leadership in terms of their business goals.

You will also own the operating rhythm of the account, including status, resourcing, timelines, documentation, workflows, internal coordination, and client communication. You will be expected to improve these systems and identify issues before they affect delivery.

Deep expertise in every marketing discipline is not required. You will need enough integrated marketing knowledge to understand the work, ask informed questions, and lead specialists effectively.

Agency experience is not required. Candidates who have run marketing, product launch, or GTM programs at a technology company or startup will find much of this work familiar. Our clients are B2B technology companies, so relevant industry experience is preferred.

Team 201 is an AI-forward agency. You will be expected to use AI to work more efficiently, strengthen processes, and improve the service we provide to clients.

Responsibilities

Client Strategy

- Develop a thorough understanding of the client’s business, stakeholders, priorities, marketing objectives, active programs, and organizational structure.
- Serve as a primary day-to-day lead for client marketing, product marketing, demand generation, sales, and operations counterparts.
- Support quarterly business reviews and annual planning, and report program progress, risks, and results to client leadership in terms of their business goals.
- Lead recurring client status meetings, including agendas, materials, discussion, decisions, and follow-up.
- Lead prioritization and tradeoff discussions with the client when scope, timing, resources, or priorities conflict.

Integrated Marketing

- Develop project and creative briefs in partnership with senior account leadership and subject matter experts.
- Coordinate internal teams across creative, content, paid media, marketing operations, and other disciplines, holding owners accountable and ensuring they have what they need to deliver.
- Connect work across disciplines to the client’s marketing objectives.
- Ensure all work completes internal review and quality control before reaching the client.

Program Management

- Own the account operating cadence across business units and workstreams, including how priorities, deadlines, resources, approvals, and dependencies interact.
- Develop program plans and timelines that account for client-side dependencies, including product release dates, launch dates, sales readiness, and legal and brand review.
- Maintain status documentation, file structures, and project tickets in Jira, Asana, or similar platforms.
- Manage account bandwidth and resource tracking, and identify capacity constraints early.
- Identify and resolve risks and roadblocks, escalating to senior leadership with clear context and a recommended path when appropriate.
- Improve the systems, templates, and workflows used to manage the account, using AI to streamline administrative work, synthesize information, and accelerate planning.

Qualifications

- 5–7+ years of experience in integrated marketing, account management, program or project management, or a related role, either at an agency or in-house at a technology company.
- B2B technology experience is strongly preferred.
- Working knowledge of integrated and digital marketing, including paid media, content, social, email, marketing automation, creative, web, SEO, and analytics.
- Demonstrated ability to independently lead client relationships and cross-functional teams.
- The ability to build trust with client stakeholders, lead meetings with confidence, and navigate difficult conversations.
- Experience managing complex programs with multiple concurrent workstreams, stakeholder groups, or business units.
- Strong organizational skills, including building and maintaining project plans, timelines, status documentation, and resource plans.
- Experience with project management platforms such as Jira, Asana, Wrike, Trello, or Monday.com.
- Sound judgment regarding which issues to resolve independently and which require escalation.
- Comfort with ambiguity and the initiative to build new processes where none exist.
- Strong written, verbal, and presentation skills.
- Professional experience using AI tools and an interest in new applications for AI in account management and marketing.

Compensation & Benefits

- 90,000–110,000 annually, depending on experience
- Competitive PTO
- Health, vision, and dental insurance
- Company 401(k) program

Interview Process

- Screening call with a member of the Team 201 team
- Interview with the Senior Director, Client Strategy & Integrated Marketing
- One-hour session with our Co-Founders: a 30-minute conversation followed by a 30-minute case discussion joined by the Senior Director, Client Strategy & Integrated Marketing
- Group interview with members of the day-to-day team across account, creative, content, media, and marketing operations

About Team 201

Team 201 is the digital agency for high-growth B2B technology brands, with particular focus on companies at key inflection points in their growth. We bring decades of experience working with Fortune 500 companies and venture-backed startups, and we operate as an extension of our clients’ teams to help them succeed in a continually changing digital marketing landscape.

This job description is not intended to be an exhaustive list of responsibilities. Other duties may be assigned as needed.