About this role
Product analytics & Strategy : Target Market, Competitive Landscape and proposition- UVP
- Define IBL Strategy and target segments, use cases, and eligibility rules.
- Conduct competitive benchmarking.
- Identify market trends, regulatory changes, and portfolio risk signals; translate insights into product actions.
- New product design & system: customer experience and journey, facility types, limits, LTV, repayment options, fees, STP scope etc.
- Build customer personas, end to end journeys, and value propositions by segment/channel (segments, mobile banking, RM, branches, partners i.e insurance).
- Product advisory for RMs/Network/Sales
Product execution : Marketing Plan & acquisition channel
- Create and execute GTM plan: positioning, offers, messaging, content, and customer education.
- Define acquisition funnel across channel digital & internal
- Stakeholder Management (i.e Collaboration with GM for wealth event, collaboration with Segment Proposition for Program, collaboration with Network for monitoring & sales execution, Marketing Communication for product campaign)
- Build lead-generation and conversion strategy.
- Set sales playbooks, training materials, and KPI and incentive alignment.
- Become speaker at Customer/Network event
Product Governance & Monitoring : Cost & Pricing; Business Volume & Performance and Risk Governance
- Define pricing framework – FTP : reference rates/spreads, fee, promo pricing etc.
- Manage profitability.
- Monitor KPIs and management reporting.
- Manage portfolio health.
- Manage product governance.
- Ensure end to end control.