Digital Campaign Manager - Gaming (Freelancer, Fixed-Term)

As the organiser of some of the biggest and most iconic sport events in the world, we lead the way in the sport and event industry.

Join the team as a freelancer and support us on our mission.

THE POSITION

These are your key tasks:
- Develop and coordinate integrated gaming marketing campaigns supporting FIFA Women's World Cup 2027 milestones and wider digital marketing objectives, ensuring effective planning, execution and delivery.
- Act as the key Digital Marketing interface for FIFA Gaming, translating gaming initiatives, licensed games and gamified experiences into relevant marketing campaigns and audience engagement opportunities.
- Work with Audience Growth to develop targeted gaming audience growth plans, defining measurable objectives for acquisition, participation, FIFA ID registrations, marketing opt-ins, engagement and retention.
- Work closely with FIFA Gaming and relevant platform owners to translate gaming, gamification and emerging-platform opportunities into audience engagement and growth initiatives, ensuring alignment with FIFA's wider digital marketing objectives.
- Connect gaming initiatives with FIFA's wider digital ecosystem, collaborating with Digital Products, CRM, Social and Paid Media teams to develop integrated fan journeys across FIFA.com, the Official FIFA App and other digital touchpoints. Identify how these touchpoints can work together to strengthen audience acquisition, engagement and retention across the wider FIFA ecosystem.
- Coordinate cross-functional campaign delivery, including activation planning, timelines, creative requirements, stakeholder alignment, quality control and dependencies.
- Monitor gaming campaign performance in collaboration with BI & Marketing Strategy, using audience insights and campaign learnings to optimise activations and identify future growth opportunities.
- Build and maintain effective relationships across FIFA Gaming, Digital Marketing and relevant internal and external stakeholders, ensuring alignment on objectives, responsibilities and priorities.
Expected Deliverables:
The freelance assignment is expected to contribute to the following outputs:
- FWWC27 Gaming Marketing Activation Plan: An integrated campaign roadmap covering relevant gaming initiatives, marketing milestones, activation channels, responsibilities and KPIs.
- Gaming Audience Growth Plan: A prioritised set of opportunities to drive audience acquisition, FIFA ID registrations, consented marketing opt-ins and repeat engagement.
- Digital Ecosystem Integration Recommendations: Practical opportunities to connect gaming platforms and activations with FIFA.com, the Official FIFA App, FIFA Rewards and CRM, including recommendations on how these touchpoints can work together to support broader audience growth objectives.
- Campaign Delivery & Coordination: Successful execution of agreed gaming marketing activations, including stakeholder coordination, timelines and quality assurance.
- Performance Reporting & Learnings: regular reporting on campaign outcomes, audience growth and recommendations for optimisation.

YOUR PROFILE

We work hard at FIFA.
We are dedicated, ambitious and innovative.

And we respect our values. Always.

For all roles, we seek talented people with an entrepreneurial spirit and a global mindset.

The specific competencies we require for this position are:
- At least five years of relevant experience in digital marketing, audience growth, campaign
management or gaming-related marketing.
- Demonstrated experience planning and delivering integrated digital marketing campaigns
involving multiple stakeholders and channels.
- Practical understanding of gaming platforms, interactive entertainment and their application
within marketing and audience engagement.
- Experience delivering measurable audience acquisition, engagement or conversion outcomes.
- Experience in sports, entertainment, gaming or other fan-focused industries is highly desirable.
- Familiarity with Roblox, gaming ecosystems or gamification-based marketing activations is an
advantage.
- Fluent in English, written and spoken.
- Proficiency in Microsoft Office and common project management and collaboration tools.
- Familiarity with digital marketing, CRM, campaign analytics and reporting platforms.
- Working knowledge of gaming platforms and digital engagement technologies is an advantage.
- Strong understanding of integrated digital marketing, campaign planning, content distribution and channel activation.
- Good knowledge of gaming audiences, platforms and interactive experiences, with the ability to translate gaming opportunities into effective marketing initiatives.
- Ability to develop and execute audience acquisition, engagement and retention activities, with a focus on measurable outcomes.
- Understanding of how websites, apps, CRM, social media, gaming and other digital touchpoints can contribute to connected fan journeys, with the ability to identify opportunities and translate them into an integrated approach to audience growth.
- Strong organisational skills and the ability to coordinate multiple workstreams, stakeholders and deadlines.
- Ability to interpret campaign data, assess performance against KPIs and translate findings into actionable recommendations.
- Strong communication and relationship-building skills, with experience working across multidisciplinary teams and external partners.
- Curiosity about emerging digital platforms and audience behaviours, combined with a practical approach to evaluating new opportunities.
- Ability to navigate complex cross-functional environments, proactively identify opportunities and dependencies, and develop pragmatic solutions that connect individual activations with wider digital marketing and audience growth objectives.
- Understanding of fan behaviour and the importance of relevant, engaging and accessible digital experiences.
- Willingness to travel regularly.