Brand and Marketing Manager

Belstaff was created by and for independent spirits. We know that what we do, and who we do it with matters. Join the team and make an impact as we build a legacy that surpasses our incredible past.Love The Challenge. Find A Way. Go All In. Stand Together. Be The Difference.A bit about BelstaffBelstaff is a functional clothing brand founded to move people forward. Throughout our history we have championed material innovation, collaborating with those who challenge the ordinary and celebrate the joy of the journey. Belstaff has designed protective suits for race-car drivers, windproof smocks for Marines and insulating clothing for mountaineers. One thing is at the heart of all these endeavours: An Independent Spirit. Today, this energy prevails and unites the people who bring the Belstaff brand to life, providing the best products to our customers – both old and new. We are committed to building a team of curious, conscious individuals dedicated to showing up, standing together, and being the difference between a good day and a great day.The RoleReporting Directly into the Senior Brand & Marketing Manager, this role is responsible for executing the brand and marketing strategy, with a key focus on wholesale and retail channels to drive business growth, and 360 campaign rollouts. The Brand & Marketing Manager must be exceptionally organised and results focused, with the ability to communicate with cross functions and stakeholders at all levels.ResponsibilitiesDevise and manage the global wholesale marketing strategy, ensuring all partner activity aligns with the overarching business planResponsible for the day-to-day marketing management of global wholesale accounts and agents in key strategic markets (UK, DE, ES, IT) & secondary growth marketsAttend sell in/marketing meetings to present brand plans and create seasonal marketing activations that will awareness, engagement and sell-throughManage all 360 WS marketing activations including, but not limited to, digital activations, windows, POS, events, SIS’s, pop-ups, social media and partner shootsTrack and report against all global marketing activity in line with the agreed KPI framework, making ongoing recommendations to the Brand Director and Commercial Director on how to drive better resultsOwnership and management of the LSA marketing budget ensuring all partner activations are accounted for and trackedImplement and lead the WS VM process with the VM team/internal stakeholders including pop-ups, POS materials, toolkits and pricing structureResponsible for integrating key looks for top tier retailers into campaign shoots to drive sell through and campaign consistency, and for the timely distribution of brand assets to wholesale partnersBrand guardianship of all wholesale touchpoints to prevent the brand from becoming diluted across global marketsMonitor the wholesale competitor landscape to keep abreast of the market including store visits and seasonal reportingManage the retail & outlet marketing calendar of events & campaigns, ensuring all stakeholders are kept up-to-date, and all activations deliver footfall and conversionOwnership of all new store launch plans alongside the retail and VM teamsBuilding relationships with shopping centres & store managers to drive awareness through their channelsImplement and lead the new retail training process for store staff and customer service teams, working closely with the Merch and Retail functions to bring all elements of the project to lifeLead monthly calls with the store teams to keep them abreast of any marketing activity that will help them drive conversations with customers and CNVManage all in-store events with the PR, social & CRM teams to ensure commercial objectives are met and database/social growth are the focal point of each eventOwnership and management of the retail marketing budgetTrack and report against all retail and outlet activity in line with the agreed KPI framework, making ongoing recommendations to the Brand Director and Commercial Director on how to drive better resultsSupport the Senior Brand & Marketing Manager with 360 rollout plans for mainline campaigns, collaborations and special projects, working closely with all channel owners to devise marketing plans that will drive awareness and sell-throughContribute ideas, research and data to brand projects and marketing strategiesOwnership of brand tracking & providing quarterly reports on key insightYou may be required to undertake such further duties as your skills, qualifications and experience allow and/or as may be assigned to you by the Company from time to time.Skills & ExperienceFashion, sport or lifestyle experienceExperience in 360 campaign management across a variety of online and offline channelsA background in DTC and wholesale marketing channelsThe ability to create and implement effective brand and marketing activity that drives ROIExcellent organisation and project management skills with the ability to see things through from concept to executionA strong understanding of global marketing tactics, particularly in the UK & DESelf-motivated with a can-do attitudeThe ability to communicate effectively with stakeholders at all levels in a professional and personable manner.Results & solutions focused.The ability to remain calm under pressure.Highly organised, capable of working across multiple projects and prioritising workload to achieve the desired outcome.Meticulous attention to detail with the capability to execute projects to a high standard.The ability to present information in a clear and concise manner, both written and verbally.We are an equal opportunity employer and value diversity at our company. We will not discriminate on the basis of sex, race, marital status, disability, age, sexual orientation or religion. We are committed to a fair and accessible recruitment process for all candidates so if you would like us to make any adjustments to the application or interview process, please let us know and we will be happy to support you.