About this role
About the Role:
Ferrero Luxembourg HQ is looking for a talented Media Relations Specialist to join our dynamic global communications team.
In this role, you’ll c ontribute to the execution of our global media relations activities – crafting compelling stories, building relationships with journalists, and ensuring Ferrero’s voice is heard consistently across markets.
Working closely with the Global Head of Media Relations and colleagues across the Corporate Affairs function, you will support proactive media engagement, content development, media monitoring and communications activities across the markets.
Your responsibilities will include media monitoring, content creation, media relations, and corporate campaign/event support across multiple markets.
Main Responsibilities:
As a Media Relations Specialist, you will assist in developing the right set of messages to ensure our stories reach the right audience in the right way through relevant and impactful coverage.
Covering this role, you will have the chance to develop and maintain relationships with international journalists and media outlets , identifying opportunities for proactive storytelling and engagement. This includes drafting press materials, organizing briefings and monitoring coverage across international outlets.
You’ll analyze sentiment, spot trends, and help shape our response to the fast-moving media landscape . Whether it’s supporting a global campaign, coordinating a press event, or preparing a rapid response, you’ll be part of a team that thrives on collaboration and impact.
You will also work closely with colleagues across corporate communications, marketing and business units to align media strategies with broader company objectives. Together with the digital media team, you will help amplify earned media across our owned channels.
Last but not least, y ou will contribute to Digital PR, developing AI ready content optimized for search and ai powered platforms to strengthen Ferrero’s visibility, credibility and share of recommendation. You will also leverage Ai corporate tools to enhance media intelligence, storytelling and content effectiveness.
About You:
You will bring knowledge from a degree in Communications, Journalism, Public Relations, or a related field , combined with 3-5 years of experience in media relations or digital PR (agency or in-house).
You’ll bring a sharp editorial eye , a deep understanding of the global media landscape, and the ability to manage multiple projects with precision and poise.
Your experience in media relations and understanding of the digital environment will be crucial , complemented by fluency and strong writing skills in English. Additional languages will be a plus. Familiarity with monitoring tools like Talkwalker/Meltwater/Cision is also highly valued.
Your a bility to maintain focus and manage complex projects efficiently will be key to your success in this role, as will your strong interpersonal skills and talent for building productive relationships with stakeholders at all levels.
If you’re passionate about storytelling, media engagement, and working in a fast-paced international environment, we’d love to hear from you.
What We Offer:
Careers with caring built in - discover our benefits here .
About Ferrero:
Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with many iconic brands sold in countries all over the world. Find out more about Ferrero at ferrero.com .
DE&I at Ferrero:
Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding.
Find out more here .