AI Media Strategist

Marcom is the creatively-led global team that oversees Apple’s consumer facing marketing. We ensure the flawless development and execution of world-class communications across all medias and platforms. Every day, hundreds of millions of Apple customers around the world interact with our products. We drive the strategy and creative work that provide both new and existing customers with simple, engaging and inspiring marketing experiences.

The Worldwide Media team includes Comms Planning, Media Strategy and Measurement. It helps design advertising campaigns that make sure we plan and create for the best media environments to reach our target audience.

As an AI Media Strategist, you’ll own how paid media strategy evolves in response to AI. From generative search reshaping discovery, to new AI-powered media products entering the ecosystem, you will redefine touch points, conversion funnels, and message sequencing in a post-traditional-search landscape. You’ll translate fast-moving developments into actionable strategy, then drive execution with agency partners and cross-functional teams. This role requires someone who moves fluidly between deep technical analysis and compelling storytelling, working high and low - from hands-on analysis to leadership presentations.

Minimum Qualifications

7+ years in media strategy or planning, in media agency or in-house media team.
Experience integrating AI-enabled media tools into marketing programs.
Familiarity with AI visibility and brand monitoring tools (e.g., Profound, Bluefish, Evertune) and analytics platforms (e.g., Adobe Analytics).

Preferred Qualifications

Experience with paid search or content strategy, or artificial intelligence optimization (AIO)/ answer engine optimization (AEO)/ generative engine optimization (GEO).
Experience navigating vendor onboarding and compliance review, with a working knowledge of privacy and procurement requirements.
Clear point of view, backed by examples, on how AI and LLMs are changing consumer behavior and advertising.
Strong analytical skills, with the ability to effectively communicate findings to both technical and creative stakeholders with equal credibility.
Track record of working closely with media buyers, internal strategy teams, and external agencies.
Proven ability to set priorities, align stakeholders, and move work forward when direction is unclear or evolving.
Early adopter on an emerging media platform or format, with a playbook you built where none existed.
Comfort partnering with data science teams on how AI models retrieve, rank, and cite content.