About this role
You Will Be
- Managing, leading, and mentoring a team of Digital PR Managers, including ongoing feedback, career development, and annual performance reviews
- Directing digital PR strategy and campaign execution, including concept pitching, data-led client studies, expert commentary, and content syndication to earn placements and build brand authority for a limited number of enterprise-level clients
- Educating clients on the role and value of Digital PR, setting clear expectations, and translating campaign KPIs into insights tied to their broader marketing and business goals.
- Serving as the agency's Digital PR subject matter expert in new client kick-off calls, sales calls, and internal training
- Growing the program and ensuring all efforts reflect current best practices for earned media and evolving search and AI discovery behavior
- Tracking Digital PR KPIs and monitoring the performance of the team
- Maintaining and updating internal training programs
- Collaborating with internal teams including Creative, Analytics, Content Marketing, and Sales to align on strategy, define priorities, share performance, and outline improvement opportunities
- Developing campaign concepts, data study frameworks, and outreach best practices for internal and external use
- Shaping how the team's earned placements and expert commentary build brand authority for clients as LLMs and AI platforms change how audiences discover and trust information
You Must Have
- 6+ years of experience in Digital PR or earned media, including campaign concepting and outreach, in a digital agency environment
- Experience developing and leading Digital PR campaigns for B2B clients, with an understanding of how to build stories around complex products, industries, and decision-makers.
- 2+ years of people management experience leading and coaching a high-performing team
- Advanced knowledge of Pitchbox (or comparable platform) and can use the tool inside and out
- Experience building and executing enterprise Digital PR campaigns, including data-led studies and expert commentary programs
- Demonstrated ability to lead outreach and placement strategy to improve earned media performance
- Experience with SEO and PR tools such as Profound, Ahrefs, SEMrush, and Cision
- Deep understanding of current and future digital trends, including how LLMs and AI platforms are changing content discovery and brand authority
- Strong communication skills, both verbal and written
- Familiarity with reporting and visualization platforms, including Google Analytics and Looker Studio