Marketing Director Garment Care / Climate Care

## About the role:

This is a category-shaping leadership role at the intersection of marketing strategy, innovation, storytelling and commercial execution. The Marketing Director leads the global marketing and go-to-market agenda across Garment Care and Climate Care, building distinctive category platforms and turning portfolio strategy into ideas consumers notice, understand and choose.

The mandate is ambitious: create and capture demand, accelerate priority NPIs, deepen market impact and build repeatable growth models. The role owns the end-to-end consumer story, from positioning, naming and value proposition through creative platform, social-first activation, retail execution, digital conversion and post-launch optimization.

We are looking for a growth-oriented marketing leader who combines category vision, consumer obsession, creative bravery and commercial discipline, and inspires teams and markets to turn great innovation into demand at scale.

The opportunity: make Garment Care more culturally relevant and turn Climate Care momentum into an all-year growth engine.

## The impact you’ll make:

- Shape distinctive category platforms. Define and evolve the positioning, creative platform, design and communication codes, tone of voice and portfolio story versus competition.
- Lead and nurture a high performing team of Sr Marketing Managers. Encourage cross-department collaboration within the global team and create strong relationships with the market teams.
- Turn innovation into irresistible consumer value. Partner with Product, Proposition Management, Insights and I&D to sharpen target audiences, tensions, intended behaviors, naming, claims, reasons to believe and hero moments.
- Create one connected 360° demand system. Lead a social-first approach across paid, owned and earned media, PR, CRM, e-commerce, retail and in-store, connecting category stories across the full consumer decision journey.
- Raise the bar on launches. Set the launch ambition and go-to-market model for priority NPIs, align Global and Markets early, and ensure the right proposition, assets, investment, channel plan and retail story are ready on time.
- Build stories people want to share. Create distinctive, emotionally resonant product and franchise narratives, including messaging hierarchies, pack communication, foundational content, product pages, demonstrations and creator-ready social hooks.
- Translate category strategy into a full communications and GTM roadmap. Correlate portfolio segmentation into consumer profiles and relevant activation plans. Create stories and market playbooks that improve visibility, consideration and conversion.
- Stay close to markets and culture. Use market immersion, consumer insight, platform signals and competitor learning to identify emerging needs, local growth triggers and adjacency opportunities.
- Turn performance into action. Lead post-launch reviews and category dashboards, identify repeatable success models, and rapidly fix, reposition, scale or stop activity based on business and consumer evidence.
- Lead with focus and pace. Prioritize the work that creates the greatest business impact, manage budgets and partners rigorously, and mobilize cross-functional teams behind a small number of bold growth moves.

Category-specific Growth Agenda:

Garment Care : Build a stronger category voice and cultural relevance, including younger consumers. Lead breakthrough launches and strengthen demos, education, claims and social storytelling while sharpening the consumer lenses in the longer-term innovation roadmap.

Climate Care : Build on the category’s growth momentum through an all-year air-care platform. Win with context-led activation around climate triggers and drive demand and consumers excitement.

How we measure success:

- Profitable category growth: Net sales, market share, IGM/ISM, portfolio mix and delivery versus category targets.
- NPI impact: Launch readiness, on-time and on-quality communication delivery, post-launch performance .
- Consumer pull: Validated propositions and creative, awareness, consideration, preference, relevance, content engagement and brand association with innovation.
- Conversion excellence: Product-page conversion, bounce rate, page views, content effectiveness, retail visibility and e-commerce execution.
- Demand-system effectiveness: Quality and integration of paid, owned and earned activation, including social momentum, creative performance and A&P productivity.
- Leadership impact: Stakeholder confidence, team effectiveness, agency performance, decisive prioritization and visible role-modelling of Versuni behaviors.

## The skills and knowledge you’ll bring:

•  10+ years of progressive marketing leadership experience across category, brand, innovation, go-to-market, digital, media or agency environments.

•  A proven record of building distinctive positioning and translating complex technology or product specifications into simple, compelling consumer stories.

•  Strong commercial acumen, with confidence using business, portfolio, pricing, consumer and performance data to make clear choices and improve outcomes.

•  Experience leading large, cross-functional programs across Product, I&D, Insights, Design, Digital, Media, PR, Commercial Excellence, Markets and agency partners.

•  Deep understanding of modern marketing across social, creator ecosystems, retail, e-commerce, CRM, paid media and physical activation.

•  An ability to move fluently from three-year category ambition to the three-second message on pack.

•  Bold creative judgment and a high bar for work that is distinctive, useful, memorable and designed to sell.

•  Visible leadership, curiosity and resilience, with the courage to simplify, challenge and make decisions under pressure.

•  Excellent communication and stakeholder leadership skills; fluent English; bachelor’s degree in Marketing, Business or a related field.

## What we’ll give you in return:

- Internationally competitive base salary | benchmarked against global industry and market leaders
- Performance-based Annual Incentive Program | rewarding those who dare and achieve more
- Top of the market pension scheme | with higher-than-average company contributions
- Work from home, commuting and phone allowances | to support your daily commute, home office setup & business connectivity
- Balanced office-based working | With a strong focus on in-office collaboration, we offer flexibility to work from home based on team needs and individual circumstances.
- Work from abroad | Up to 30 days per year.
- Structured holiday policy | Includes defined care days, enhanced maternity/paternity leave, and a capped option to purchase additional leave days annually.
- Bicycle Plan | possibility to select a company bicycle for daily commute along with accessories & insurance
- Health Insurance Discount | when signing up with our partner insurance
- Gym Membership Discount | to support your focus on health and wellbeing
- Product Discounts | on all Versuni products which are sold under the Philips brand and our other brands
- An office that feels like home | easily accessible and modern office location in Amsterdam with lots of tasty lunch choices around
- High growth environment | offering exciting learning and career development perspectives beyond your first role
- Inclusive working culture and family spirit | we embrace our international community & diversity as competitive advantage

## Ready to make an impact?

From developing game-changing air fryers to perfecting the art of coffee making, Versuni’s purpose is turning houses into homes — and we’re calling on your talent to bring it to life. Join our global team of 6,000+ passionate individuals, work with world-class brands, and shape the future of home living. We’re ready for you — are you ready for us?