Specialist - Marketing (Utility)

As the Specialist - Marketing, you will execute marketing programs and develop sales enablement materials supporting the utility markets. You will partner with Sales, subject matter experts, and cross-functional marketing teams to translate technical solutions and business priorities into clear, compelling customer-facing content and sales enablement resources. You will produce high-quality marketing and sales tools with increasing independence while ensuring accuracy, brand consistency, and timely delivery.

Responsibilities:

- Execute assigned marketing programs, campaigns, and sales enablement initiatives supporting the utility markets

- Develop PowerPoint presentations, customer-facing decks, sales tools, solution overviews, and other marketing collateral

- Partner with Sales and subject matter experts to translate technical information and solution capabilities into clear, customer-focused messaging

- Produce and coordinate content for digital campaigns, email, social, thought leadership, case studies, and sales communications

- Maintain and update sales presentations and marketing materials to ensure content, messaging, and branding remain current and consistent

- Coordinate inputs and deliverables across internal marketing partners, supplier partners, vendors, and other stakeholders

- Manage project timelines, documentation, trackers, and workflows to ensure accurate and timely execution

- Track marketing and customer engagement performance and contribute insights to improve campaigns and sales enablement materials

- Support industry tradeshow and customer events as needed

Qualifications:

- Associates’ Degree (U.S.)/College Diploma (Canada) - Marketing, Communications, Business, or related field required

- Bachelors Degree - Marketing, Communications, Business, or related field preferred

- 2–4 years of relevant marketing experience, preferably within the utility, energy, electrical, industrial, or infrastructure industries

- Demonstrated experience developing sales enablement materials and customer-facing presentations

- Strong PowerPoint skills, including presentation development, visual storytelling, and organizing complex information clearly

- Strong writing and editing skills with the ability to translate technical or complex information into concise marketing and sales messaging

- Working knowledge of multi-channel marketing tactics and associated tools

- Strong attention to detail, organizational, communication, and execution skills

- Ability to manage multiple priorities and collaborate effectively with Sales, technical subject matter experts, and cross-functional teams

- Ability to travel 0%–25%

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