Programmatic Advertising Account Specialist

Job Summary

Spectrum Reach® provides custom advertising solutions for local, regional and national clients. Spectrum Reach creates scalable advertising and marketing services driven by aggregated and de-identified data insights and award-winning creative services. Spectrum Reach helps businesses of all sizes reach anyone, anywhere, on any screen. Additional information about Spectrum Reach can be found at https://www.spectrumreach.com.

SUMMARY

As a Programmatic Account Specialist, you will play a crucial role in supporting the programmatic CTV advertising process, with a focus on deal intake, pre-sale validation, and campaign setup across our internal Order Management System and various SSP platforms (FreeWheel, Magnite, Index, Pubmatic, etc.). You will work closely with Sales, Account Management, Yield and Ad Ops to ensure deals — including both Programmatic Guaranteed (PG) and Private Marketplace (PMP) campaigns — are accurately captured, validated, and executed, facilitating smooth campaign launches and healthy delivery throughout the campaign lifecycle.

Responsibilities

DUTIES & RESPONSIBILITIES

- Managing deal intake in Pilot (our OMS) with accuracy and efficiency, ensuring PG and PMP deals are configured correctly before handoff to Ad Ops

- Performing pre-sale validation — confirming Salesforce opportunity details, rate card alignment, and targeting parameters (geo, frequency, daypart) — and validating audience segments/keys in FreeWheel prior to deal creation

- Flagging custom or non-standard requests for appropriate cross-functional review and execution

- Supporting campaign setup across various SSP platforms with a foundational understanding of programmatic and CTV advertising

- Monitoring deal health — pacing, delivery, and win rate/eCPM versus floor CPM — to flag risk to the Account Manager before it becomes a client-facing issue

- Monitoring PG and PMP pacing through dashboard-based reporting to support guaranteed-delivery tracking

- Producing raw data pulls and standard client reporting to support Account Manager-led client communication

- Collaborating with Sales, Account Managers, Yield Ad Ops, and other cross-functional teams to ensure deal requirements are met and accurately reflected across systems

- Maintaining clear and organized communication with internal teams and clients regarding deal status and campaign progress

- Participating in process-improvement discussions and enhancement feedback as programmatic offerings evolve

Qualifications

QUALIFICATIONS

Required

- Foundational understanding of programmatic and CTV advertising concepts, including the difference between PG and PMP deal structures

- Experience with deal intake and campaign trafficking preferred

- Familiarity with Order Management Systems (e.g., Boostr, Operative) and SSP platforms (FreeWheel, Magnite, Pubmatic, Index) preferred

- Proficient in Microsoft Office, especially Excel and data entry/management

- Strong attention to detail, organization, and communication skills

- Comfortable working with reporting/dashboard tools (e.g., Tableau) to monitor pacing and delivery

- Bachelor's Degree or equivalent work experience

Preferred

- Familiarity with CRM and Order Management Systems

- Experience working in advertising, media sales, or related fields

- Prior exposure to FreeWheel or Magnite platforms specifically