Marketing Manager - Partnerships

Rally House is where fans celebrate the teams, traditions, and communities they love. Every day is an opportunity to create memorable experiences that bring fans closer to the moments and teams they care about most. Behind it all is a team fueled by energy, passion, and hometown pride. As we continue to grow, we're looking for team members who are excited to help shape the future of Rally House, deliver exceptional experiences, and make every fan feel right at home.

Job Description

The Marketing Manager - Partnerships owns Rally House's marketing relationships with vendors, leagues, and brand partners. This includes running co-op programs with existing partners and growing new revenue through existing and new partnerships. This individual leads partnerships from start to finish finding the opportunity, positioning Rally House, negotiating terms, working through contracts with legal, executing creative campaigns across in-store and digital, and reporting results back to partners.

The role also works with accounting to make sure every partnership is billed and paid accurately and on time. This position works cross-functionally with buying, ecommerce, creative, stores, legal, accounting, and the league marketing leads.

Responsibilities

Partner Relationships

- Manages day-to-day relationships between Rally House and its vendor and league partners
- Leads recurring partner meetings, presenting upcoming opportunities and positioning what Rally House and each partner can do together
- Serves as the main point of contact for partner communication, approvals, and brand guidelines
- Manages renewals and grows the value of existing partnerships year over year

Co-op Programs

- Drives the strategy for co-op programs with vendor and league partners
- Builds the annual co-op calendar and aligns it with merchandising, league, and seasonal priorities
- Assists with campaign execution and makes sure partner deliverables are met as contracted
- Leads analysis and delivers performance recaps back to each partner

New Business and Sponsorships

- Seeks out new partners and sponsorship opportunities that bring in marketing commitment dollars
- Builds and maintains a pipeline of prospective partners with revenue targets
- Develops sell-in decks and a menu of Rally House marketing assets, such as email, SMS, social, site placements, and in-store signage

Deal Management

- Owns deals from start to finish, from first conversation through signed contract
- Negotiates terms and works with legal on contract drafting, review, and redlines
- Tracks contract terms, deliverables, and deadlines for every active partnership

Omnichannel Execution

- Makes sure partner campaigns are pulled through both in-store and digital channels
- Coordinates with creative, ecommerce, merchandising, and store teams on partner campaign execution

Finance and Reporting

- Partners with accounting to invoice partners, collect payments, and send payments on time and accurately
- Tracks partnership revenue and spend against annual goals
- Reports on partnership ROI and recommends where to grow, renew, or exit

Skills and Knowledge
Ability to analyze campaign performance and apply insights to future planning, Ability to manage complex relationships across multiple external partners, Cross-functional collaboration experience across marketing, ecommerce, merchandising, and retail teams, Strong financial management including budgeting, tracking, and reimbursement processes, Strong negotiation and vendor management capabilities, Strong organizational and project management skills, Strong partnership marketing and co-op advertising experience, Understanding of sports marketing, licensing, or retail partnership ecosystems

Qualifications

- 5+ years of experience in marketing, partnership marketing, or co-op advertising
- Bachelor’s degree in Marketing, Business, Communications, or related field preferred
- Experience managing external partner relationships or vendor marketing programs
- Experience working in retail, sports marketing, licensing, or agency environments preferred
- Proven experience managing budgets, contracts, and marketing performance reporting
- Experience coordinating cross-functional marketing campaigns across multiple channels

Physical Requirements

- Ability to operate a computer, keyboard, mouse, and other standard office equipment
- Able to clearly view and read information on a computer screen
- Occasionally lift or move items up to 15 pounds

Location

- On-site in Lenexa, KS