About this role

Overview The XBOX Marketing & Sales team is at the heart of the Microsoft Gaming organization, comprised of a passionate team of marketers and innovators committed to pushing the boundaries of storytelling and technology. XBOX Media connects and engages with players at scale across our diverse portfolio of experiences, games, and screens through a variety of marketing engines. We pride ourselves on connecting our campaigns, stories, and diverse portfolio of games, devices, and consumer products to new and existing audiences, delivering material business impact and creating enduring brand meaning. The Xbox Media team is seeking a Senior Manager, Paid Performance Media with performance media campaign planning and activation background. This person will contribute to the team’s success in delivering media investment excellence through strong background and experience in demand generation tactics; player acquisition; engagement; and monetization. This person also has strong attention to detail in evaluating media performance leveraging diagnostic KPIs and offline signals; budgeting against cross-channel planning including programmatic, search, and social; and elevating insights, optimizations, and reporting through use of aggregate dashboards, MMM (Marketing Mix Modeling), and or other media models. We are passionate about earning fans as well as building a culture centered on embracing a growth mindset, inspiring excellence, and encouraging teams and leaders to bring their best each day. XBOX Media is the destination for experienced, collaborative, and passionate marketing professionals seeking a rewarding career and the opportunity to engage with some of the brightest minds in the gaming industry. Our team members embody our shared <a href="https://nam06.safelinks.protection.outlook.com/?url=https%3A%2F%2Fcareers.microsoft.com%2Fus%2Fen%2Fculture&data=04%7C01%7Closmit%40microsoft.com%7C27f2181d96804234953708d8f3b22d06%7C72f988bf86f141af91ab2d7cd011db47%7C1%7C0%7C637527293867872556%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&sdata=QnmEU%2BvawaPM5eEUL1FxWPmhizgKnDLFj6dlUTOWRB0%3D&reserved=0" target="_blank" rel="noopener">culture</a> and <a href="https://nam06.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.microsoft.com%2Fen-us%2Fabout%2Fcorporate-values&data=04%7C01%7Closmit%40microsoft.com%7C27f2181d96804234953708d8f3b22d06%7C72f988bf86f141af91ab2d7cd011db47%7C1%7C0%7C637527293867882502%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&sdata=p3lkWaIXzH3t9t1hS9bOfKhtDFWPj6gi8zZU94LWRso%3D&reserved=0" target="_blank" rel="noopener">values</a>. Candidates based in the Redmond/Puget Sound area are expected to work onsite four days per week. For candidates based in other approved locations, remote work may be considered based on location, business needs, and applicable workplace guidelines. Responsibilities <ul style="margin-top:0.0in;margin-bottom:0.0in"><li style="margin:0.0in 0.0in 0.0in 0.0px;font-size:12.0pt;font-family:'Times New Roman', serif">Strategy and planning across multiple channels in partnership with the Activation team that is built on goals and benchmarks from historical campaigns and other business baselines</li><li style="margin:0.0in 0.0in 0.0in 0.0px;font-size:12.0pt;font-family:'Times New Roman', serif">Keeps paid media investment focused on measurable outcomes such as delivering on incremental audience growth; revenue impact; and or brand-lift.</li><li style="margin:0.0in 0.0in 0.0in 0.0px;font-size:12.0pt;font-family:'Times New Roman', serif">Consistently incorporates A/B testing and other paid measurement levers to stress test investment impact to outcomes </li><li style="margin:0.0in 0.0in 0.0in 0.0px;font-size:12.0pt;font-family:'Times New Roman', serif">Monitor and gather media performance of key campaigns including Game Pass, XBOX, and Xbox Game Studios titles using Sprinklr, PowerBI, and native dashboards such as Google, Meta, TikTok, Amazon, Snapchat, Reddit, Skai, and more.</li><li style="margin:0.0in 0.0in 0.0in 0.0px;font-size:12.0pt;font-family:'Times New Roman', serif">Understand key performance indicators for media and how they impact campaigns and goals</li><li style="margin:0.0in 0.0in 0.0in 0.0px;font-size:12.0pt;font-family:'Times New Roman', serif">Competency and dedication to planning hygiene and fidelity including: budget tracking against working and non-working media; internal and external insertion or purchase orders; documentation of outcomes against goals; and tracking media-added value and savings.</li></ul> Qualifications <h2>Required Qualifications:</h2><ul><li>Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 3+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related work experience<ul><li>OR equivalent experience.</li></ul></li></ul><h2>Preferred Qualifications: </h2><ul><li>+8 years in demand generation and performance media for gaming, retail, entertainment and or subscription services preferred (analytics or media activation)</li><li>Familiarity in Marketing Mix Modelling (MMM), Multi-Touch Attributions (MTA), and other advanced model-based attributions to support media’s impact on business revenue</li><li>Experience in media activation at scale (for multiple brands and campaigns of +$10M annual spend)</li></ul><ul><li>Cross-channel planning; linear or traditional media experience </li><li>Experience in creating Pivot tables, visual charts and graphs, data slicers in Excel and also, for presentation in PowerPoint</li><li>Ability to spot data trends and perform regression analysis and other statistical modeling in Excel to support insights (or through the use of Visual Studio Code and Python)</li><li>Organized and independent, individual contributor with communication skills</li></ul>#GamingJobs Integrated Marketing IC4 - The typical base pay range for this role across the U.S. is USD $106,400 - $203,600 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $137,600 - $222,600 per year. Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here: <a href="https://careers.microsoft.com/us/en/us-corporate-pay">https://careers.microsoft.com/us/en/us-corporate-pay</a> This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled. <hr> Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process, read more about <a href="https://careers.microsoft.com/v2/global/en/accessibility.html">requesting accommodations.</a>