Director of Marketing – Digital Growth

Job Type
Full-time

Description

Remote | Midwest | Full-Time

Salary: $135,000–$155,000 annually

Ready to Make Marketing Dollars Work Harder?

At McCready Law, we're looking for a Director of Marketing who loves building campaigns, analyzing results, solving problems, and turning great marketing into real business growth. We're a growing personal injury law firm with ambitious goals, and we're looking for someone who can help us reach them.

This isn't a position where you'll simply oversee agencies, attend meetings, and review reports. We're looking for a hands-on marketing leader who understands the digital landscape, knows what works, and isn't afraid to jump into the details.

If you enjoy digging into Google Ads, improving SEO, figuring out why a campaign isn't converting, and finding smarter ways to generate qualified leads, we'd love to talk.

What You'll Be Doing

- Lead and execute the firm's marketing strategy with a strong emphasis on digital lead generation and measurable results.
- Actively manage, optimize, and evaluate paid digital campaigns, including Google Ads and Microsoft Ads.
- Oversee SEO, local search, website performance, landing pages, content, and digital advertising.
- Analyze marketing performance, including qualified leads, cost per lead, conversion rates, and cost per signed case.
- Work closely with our Intake team to understand lead quality and improve conversion opportunities.
- Manage marketing agencies, vendors, budgets, and internal resources while holding everyone accountable for results.
- Identify underperforming campaigns, troubleshoot problems, and implement improvements.
- Develop creative marketing initiatives that strengthen our brand and expand our reach.
- Ensure marketing materials comply with applicable legal advertising requirements and firm standards.
- Provide clear reporting and actionable recommendations to leadership.

Requirements

What We're Looking For

- At least six years of progressive digital marketing experience, with proven success generating measurable results.
- Strong hands-on experience with Google Ads, paid search, SEO, website conversion, and digital lead generation.
- Experience using Google Analytics 4 (GA4), lead tracking, and marketing reporting tools.
- A demonstrated ability to manage marketing budgets and evaluate return on investment.
- Experience leading teams, agencies, or vendors.
- Someone who understands the difference between generating leads and generating quality leads that convert into business.
- Strong analytical skills, creativity, accountability, and follow-through.
- The ability to work independently while collaborating with leadership and other departments.
- Personal injury law firm marketing experience is strongly preferred, but candidates with successful digital lead generation experience in other competitive industries are encouraged to apply.
- A bachelor's degree in Marketing, Business, Communications, or a related field is preferred. Equivalent professional experience will be considered.

What Makes This Opportunity Different?

You'll have the opportunity to own marketing results, bring new ideas to the table, and make a meaningful impact on the firm's growth.

We're looking for someone who enjoys both the strategy and the execution. Someone who can lead a meeting in the morning, troubleshoot a campaign in the afternoon, and explain exactly what the results mean. No unnecessary layers. No marketing for marketing's sake. Just thoughtful strategy, strong execution, and measurable results.

Position Details

- Full-time, remote position for candidates residing in an approved Midwest state.
- Reports directly to the Chief Operating Officer.
- Standard schedule: Monday through Friday, 8:30 a.m. to 5:00 p.m. Central Time.
- Occasional travel to firm locations may be required.
- Annual base salary: $135,000–$155,000, depending on qualifications and experience.
- Benefits include medical, dental, vision, retirement benefits, paid time off, paid holidays, and other eligible firm-sponsored benefits.

Interested?

If you're a digital marketing professional who loves building something, improving results, and taking ownership of your work, we'd like to hear from you. Bring your experience, your ideas, and your enthusiasm. We'll bring the opportunity.

McCready Law is an Equal Opportunity Employer. We make employment decisions without regard to any legally protected characteristic and provide reasonable accommodations in accordance with applicable law.