Marketing Measurement Lead

The RoleWe are seeking a seasoned Marketing Measurement Lead with a bias for action to own how our advertising data moves, from the first click all the way to the sold policy. In this role you'll play a critical part in making sure Meta and Google receive the right signals, and that the reporting leadership relies on is accurate, real-time, and trusted.You're a well-rounded ad measurement expert, with a strong grasp of the systems behind the data and a clear head for what the numbers mean. Hands-on experience with Meta's CAPI and Google Ads API is essential, and you also bring the BI chops necessary to turn that data into dashboards executives can actually use. You've already embraced modern best practices, including AI tools, and you're adept at integrating them into everyday workflows. Come do more of what you love and less of what you don't with Neilson Financial Services.Why Join?Every conversion signal we send to Meta and Google passes through our websites, backend services, CRM, and reporting before anyone acts on it. As of today, no single individual owns the entire path. That's the opportunity. You'll be the one who does, bringing order, documentation, and monitoring to a system that has grown in disparate pieces.Our platform is Microsoft-based today, with .NET/C#, Microsoft SQL Server (MS SQL), and Azure running the ad data path. We're actively moving toward AWS and modern data pipelines, and you'll play a part in helping to shape where that work goes. You'll touch our ad platforms every day, partnering with the Data, BI, and Marketing teams, and you'll have broad latitude to define how everything should work.Under our CTO’s guidance, Engineering works under Minimum Viable Bureaucracy, which means fewer blockers and faster decisions. Our teams are right-sized, and Neilson’s culture suits those who’ve built at startups as well as those who’ve spent their careers in enterprise.The OpportunityA year from now you've just received the best review of your entire career. It reads like this: "You took a path nobody could see end to end and made it visible, reliable, and trusted. You closed the loop on conversions so Meta and Google learn from real outcomes, and you set up monitoring that catches problems before the business feels them. You built a dashboard that executives now use to see how changes to spend and tactics affect results, and they can see what you did and what it changed. Marketing, Data, BI, and Engineering now work from the same definitions, and the one-off clean-ups have stopped!"What You'll DoYou'll own the marketing data path end to end. That means knowing how every event moves from the ad click through our systems, the ad platforms, the CRM, and reporting, while owning responsibility for keeping it accurate. You'll:• Map the current system, document it, and identify where data is lost, duplicated, or distorted• Own the server-side conversion path to Meta through the Conversions API (CAPI) and to Google through the Google Ads API and Enhanced Conversions, including offline conversions that connect ad interactions to outcomes that happen days or weeks later• Handle event deduplication with event IDs, hashed user identifiers and match quality, offline conversion uploads, and Google Click ID (GCLID) attribution• Design the closed-loop process which sends real outcomes back to the platforms• Build data integrity checks, monitoring, and alerting so issues surface before they reach reports• Reconcile platform-reported conversions against our internal data and vendor spend, and deliver real-time reporting, not end-of-day reporting• Use AI-assisted workflows to make monitoring, reporting, and reconciliation faster• Translate marketing goals into technical requirements for our Data, BI, Marketing, and Engineering teamsWho You'll Work WithYou'll report to Neilson's Senior Director of Data Engineering, and work closely with the MarTech Engineering team, along with our website and funnel teams, marketing, backend engineers, plus your BI and analytics colleagues. The work sits between these groups, so you'll need to earn trust across all of them and keep everyone working from the same numbers.What We're Looking ForThe ideal incumbent has significant professional experience at the Senior to Staff level, with a track record of owning complex systems that drive business results. This role is not a pure technical role or a pure business role. It requires both.• Hands-on experience with Meta's Conversions API and Google Ads API, including sending conversion and offline events back to the platforms. This is essential.• A solid understanding of MarTech and Ad Tech, including how signals move from a website to ad platforms and back, and how platforms use those signals to optimize• An understanding of the social, publisher, and advertiser sides of the ad ecosystem• Strong BI skills: you build the reports and dashboards yourself, you're comfortable with MS SQL and modern data warehouse and analytics tools, and you can turn data into decisions for executives• You can read and reason about code, and you're comfortable with data pipelines, data monitoring, and data integrity• You can trace a data problem across several systems to its root cause, then fix it durably• You can establish data integrity checks first, then build out monitoring, reporting, and automation step by step• Experience managing ad programs at scale, ideally 100M+ USD or equivalent annually (roughly 10M+ per month)• You communicate clearly across Marketing, Engineering, Data, and BI, and you can translate complex systems into actionable decisionsWe welcome applicants from Engineering backgrounds and from related disciplines such as Attribution, Ad Operations, and Technical Product Management, provided they bring strong hands-on technical skills. Experience marketing in the US, Canada, Australia, New Zealand, and UK markets is a strong plus, and at this scale, our work is global.Bonus Points• Experience with insurance or lead-generation funnels, where the conversion that matters happens days or weeks after the click• Experience with other ad platforms, such as TikTok or LinkedIn• Experience with data warehouse, ingestion, or reverse ETL tools• Experience with tag management and server-side tagging, such as Google Tag Manager• Experience introducing AI tools into data operationsMeasures of Success• Event match rate: the share of server-side events matched by each ad platform• Reconciliation variance: the gap between conversions reported by platforms and sales recorded internally by market• Time to detect and fix: hours from a tracking break to detection, and to resolution• Repeat incidents: breaks that recur after a root-cause fixAbout Neilson Financial ServicesOur mission is to make life insurance simple, secure, and globally accessible. Since 2012, we've grown from a UK-based startup into a multinational leader in digital insurance services, with teams across the UK, USA, Canada, Ireland, and Australia.If you're someone who makes complex systems trustworthy and turns data into decisions leadership can rely on, we want to hear from you!We OfferThis is a 100% remote-first role with flexible working options. Neilson provides a competitive total compensation package, extensive learning opportunities, and a dynamic environment where you can grow your career. Compensation will be based on experience, skill set, and business needs. Additionally, we offer a robust benefits package including Medical, Dental, Vision, LTD, STD, AD&D, Life, 401(K) with company match, and a generous PTO policy.California, Washington and New York OnlyCompensation for this role is expected to be between $215,000 and $245,000. Actual pay will be determined considering factors such as relevant skills and experience, and comparison to other employees in the role.Accessibility For Job ApplicantsWe strive to make our job application process accessible to all individuals, including those with disabilities. If you require accommodation at any stage of the application, interview, or selection process, please contact our Human Resources department. Our team will work with you to provide suitable accommodations to ensure your participation.Equal Opportunity EmployerNeilson Financial Services is an equal opportunity employer. We welcome and encourage applications from candidates of all backgrounds and abilities. Our commitment to diversity and inclusion is fundamental to our company culture.