About this role
Overview
CoinTracker is on a mission to unlock everyone's financial potential so they can build the life they want. We started with crypto, building the tax and portfolio tools that millions of users trust to trade digital assets with peace of mind. Nino builds the next layer of financial fluency for our users. Nino is an AI-powered financial operating system that makes comprehensive, expert-level tax and financial planning advice accessible.
More on Nino: Comprehensive tax and financial planning strategies are currently locked behind high AUM fees or require enough wealth to have a family office. We are turning expert judgment into software so we can serve millions. AI is going to redefine how people understand their finances and how tax advice gets delivered. Not in ten years, in 2026. You can help define that, or spend the next few years adapting to rules someone else wrote. Nino sits inside CoinTracker ($100M raised, partnered with Coinbase, TurboTax, H&R Block, and Thomson Reuters) with the autonomy of an early-stage startup and the reach of an established platform.
## Your mission
As Growth Lead, you'll own how the right households find us and book a first conversation with our team. You'll run the website, paid search, AI search and SEO, and our channel with CoinTracker, and you'll ship the work yourself with AI coding tools. Our CPAs, Financial Planners, and sales team close. Your job is to fill their calendars with the right people.
Location: Remote in the US; California preferred.
Your one-year outcomes
- The right households find us. Qualified consultations held with our team grow 10% week over week, and each channel pays for itself.
- We know what works. Every consultation traces back to where it came from, and the team trusts the weekly numbers.
- More than one engine. Paid search, AI search and SEO, and CoinTracker each bring in consultations. No single channel carries the business.
- Nino is the answer. When people ask ChatGPT, Perplexity, or Google about flat-fee tax and financial planning, Nino shows up.
What you will do
- Own the funnel from first visit to a held consultation. Set the plan, pick the channels, and own the number.
- Ship the website yourself. Build and test landing pages, calculators, and comparison pages in our codebase with AI coding tools. No ticket queue.
- Run paid acquisition. Google Ads first, then continuous experiments across new channels to find what scales.
- Make Nino the answer in AI search. Content, comparison pages, reviews, and offsite authority, with an agency you direct.
- Grow the CoinTracker channel. Work with the CoinTracker team to reach its users with the right offer at the right time.
- Close the gap between booked and held. Scheduling, reminders, and qualification so more booked calls turn into real conversations.
What we look for
- Role-agnostic
Opportunity alignment: You want to bring expert tax and financial advice to households that have outgrown doing it themselves, and you want to do it at an early-stage company where your work moves the number.
- High agency: You see what needs doing and do it. You don't wait for a brief, a budget, or an engineer.
- Exceptional collaboration: You make the people around you better: sales, advisors, engineers, and agencies. You say what you think and follow through.
- First-principles thinking: You start from how customers decide, not from a playbook. You can explain why a number moved.
- Role-specific
3+ years in growth or performance marketing , ideally at a consumer company that sells a high-ticket service through a call. You've owned a pipeline number for a sales team and hit it.
- You ship your own work. You've built and launched pages and experiments yourself, and you're comfortable changing a website with AI coding tools.
- You're hands-on with paid search and know your CAC, payback, and conversion by channel.
- You've grown AEO/SEO : content, comparison pages, or offsite authority that got cited by AI answer engines or ranked, and you're ready to direct an agency from day one.
- You read numbers honestly , including small samples and long lags between lead and customer.
- Bonus: you've marketed in a regulated category (financial advice, tax, insurance, health) and know how to write copy that's compelling and compliant.
The starting salary for this position is between $122,315 - $143,900 USD. Candidate's location does not impact the posted salary range.
The actual compensation offered will be based on a variety of job-related factors including relevant skills, education, and experience. This position also includes equity in CoinTracker and benefits like medical, dental, vision, 401(k), life insurance, and PTO.