About this role
Reporting to the Director, Customer Lifecycle & Membership, International Card Services, you will lead the Membership Marketing team to deliver impactful, customer-centric marketing strategies that drive Card Member engagement, loyalty, retention, and billed business growth.
The ideal candidate is a strategic marketer with strong leadership capabilities, a customer-first mindset, and a proven track record of delivering results in a fast-paced, highly collaborative environment.
- Extensive marketing experience, ideally within financial services or a highly regulated industry
- Demonstrated people leadership experience, with a proven ability to coach, develop, and inspire high-performing teams
- Strong strategic marketing capability, with a track record of delivering customer growth, engagement, and driving positive commercial outcomes
- Exceptional stakeholder management, communication, and influencing skills across all organisational levels
- Deep experience in customer segmentation, lifecycle marketing, personalisation, and data-driven decision-making
- Proven success managing multi-channel campaigns and complex customer journeys
- Strong analytical and commercial acumen, with experience translating insights into actionable business recommendations
- Strong executive presence and confidence in presenting strategic recommendations and performance results to senior leadership