Marketing Manager - Scaled Channels (Ads Marketing)

Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

The Team:

The Ads Marketing team shapes our core advertising positioning and drives the go-to-market strategy to bring this positioning to life through compelling, differentiated messaging and narratives. By activating these messages across both targeted and scaled channels, the team aims to build widespread awareness and excitement among our advertisers and partners. This role will report to the Director of Ads Marketing, APAC, based in Singapore.

The Opportunity:

As the scaled channels manager for APAC, you will be responsible for developing the scaled channels strategy and executing these plans with excellence, ensuring alignment with regional and global objectives. This role requires a strategic digital marketer with strong execution and operational skills. You will also engage in broader business strategies and actively pursue learning and development opportunities, continually growing and evolving as a Netflix marketer and leader. This role will be based in Singapore.

Core Responsibilities:

Strategy

- Develop a cohesive owned and paid channel strategy across key APAC markets (Japan, Korea, Australia/New Zealand, Export and Southeast Asia)  tailored to each market's platform mix, competitive context, and advertiser behavior.
- Own the web strategy for the Netflix ads website and maintain a well-functioning website to achieve all web KPIs. This may include acquisition flows, partnering with product and UX to optimize MQL conversion from paid and organic traffic
- Build and manage CRM strategy (lifecycle journeys, segmentation, re-engagement
- Define social channel strategy (e.g  WeChat, LINE, KakaoTalk, and local equivalents) alongside global platforms, with clear goals for organic community growth
- Do annual planning and channel investment allocation

Execution

- Be able to manage and optimize SEM campaigns across Google, Yahoo Japan, Naver, Baidu, and other market-relevant search platforms
- Partner with SEO/AEO specialists and web teams to ensure discoverability of ads-tier content, driving organic and/or paid engagement
- Manage agency and vendor relationships, including briefing and performance governance (when investments become possible)

Measurement & Optimization

- Define and track KPIs across channels with clear targets per market
- Run structured A/B and multivariate tests across creative, copy, targeting, and landing pages — and leverage channel learnings to drive optimizations.
- Contribute to marketing mix modeling and attribution efforts to improve investment decisions

Who We Are Looking For:

- Proven expertise in scaled channels: 12+ years of experience in B2B marketing, scaled channels expertise, and CRM. Strong knowledge of global channels (e.g. LinkedIn) and local APAC channels (WeChat, Kakaotalk etc) and/or proven agility of learning to adopt and grow new upcoming channels relevant for B2B advertisers.
- Independent, strategic systems thinker: Able to translate data and insights into actionable, scaled channel plans.  Willingness to challenge the norm and think outside the box independently to achieve your goals. Able to drive ‘systems’ thinking to achieve economies of scale and reach new audiences not possible through high-touch engagements.
- Passion for flawless execution: Have a real drive to set high standards of executional, innovative excellence that surprise and delight our key audiences.  Demonstrated ability to collaborate with agencies and partners s to generate and implement creative campaigns and manage multiple projects and deadlines by prioritizing activities effectively based on their importance and urgency. Highly organized to keep track of and manage minute details in complex projects.
- Strong cross-functional collaborator: Able to engage with cross-functional teams to ensure alignment and integration, leveraging strong interpersonal skills to drive cohesion and effective teamwork
- Strong Communicator: Able to clearly articulate your ideas and plans to influence effectively and bring stakeholders along with you on the journey.
- Comfortable with ambiguity: A self-starter who is able to forge their own path forward vs. following a predetermined path

Other Qualifications:

- Familiarity with the CTV, OTT, or streaming landscape is preferred
- You have an entrepreneurial mindset with agility of learning and are eager to flourish in our unique company culture (https://jobs.netflix.com/culture) (see Who We Are (https://jobs.netflix.com/)).

Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.