About this role
About PRLab
PRLab is an award-winning PR agency based in Amsterdam, renowned for its innovative, data-driven approach to public relations. We specialize in helping tech startups and scale-ups build their reputations, craft compelling narratives, and achieve measurable impact in international markets. Our collaborative, fast-paced environment is driven by creativity, transparency, and a passion for results.
Role Overview
We are seeking a dynamic and experienced PR professional to join our team and lead PR initiatives for PRLab itself. This is a unique opportunity to shape the public image of a rapidly growing agency at the forefront of PR innovation. You will develop and execute strategic PR campaigns, enhance our global presence, and position PRLab as a thought leader in the PR industry.
Key Responsibilities
- Develop and implement PR strategies to elevate PRLab’s brand globally.
- Craft compelling press releases, thought leadership articles, and case studies that reflect PRLab’s unique methodologies and client successes.
- Land podcast interviews for our founder
- Land contributed-content in key trade outlets
- Build and maintain relationships with international media, journalists, and industry influencers.
- Secure high-impact media coverage in top-tier publications relevant to tech, startups, and PR.
- Monitor media trends and proactively identify opportunities for PRLab to participate in timely conversations.
- Organize and manage PRLab’s participation in industry events, conferences, and awards.
- Collaborate closely with PRLab’s leadership, marketing, and client teams to ensure alignment of messaging and brand positioning.
- Measure and report on the effectiveness of PR campaigns using data-driven metrics.
Requirements
- Minimum 3 years of international PR experience, preferably in the tech or agency sector.
- Proven track record of securing media coverage in global outlets.
- Excellent written and verbal communication skills in English; additional languages are a plus.
- Strong network of international media contacts.
- Deep understanding of the tech and startup ecosystem.
- Creative thinker with the ability to craft engaging stories and adapt messaging for diverse audiences.
- Experience working in fast-paced, multicultural environments.
- Results-oriented, proactive, and able to work independently.
What We Offer
- Opportunity to shape the global reputation of a leading PR agency.
- Work with a passionate, diverse, and innovative team.
- Access to a network of international clients and media.
- Professional growth and learning opportunities.
- Flexible working arrangements.
- Competitive salary and benefits.
Ready to help us redefine PR?
Send your CV, a brief cover letter, and examples of your international PR work to [email protected]. We look forward to hearing from you!