Senior Manager, Global Partnerships

Who We Are:

IMG is a leading global sports marketing agency, specializing in media rights management and sales, multi-channel content production and distribution, brand partnerships, strategic consulting, digital services, and event management. It powers growth of revenues, fanbases and IP for more than 250 federations, associations, events, and teams, including the National Football League, English Premier League, International Olympic Committee, National Hockey League, Major League Soccer, ATP and WTA Tours, the AELTC (Wimbledon), Euroleague Basketball, CONMEBOL, World Rugby, DP World Tour, and The R&A, as well as UFC, WWE, and PBR. IMG is a subsidiary of TKO Group Holdings, Inc. (NYSE: TKO), a premium sports and entertainment company.

TKO Group Holdings, Inc. (NYSE: TKO) is a premium sports and entertainment company. TKO owns iconic properties including UFC, the world’s premier mixed martial arts organization; WWE, the global leader in sports entertainment; and PBR, the world’s premier bull riding organization. Together, these properties reach 1 billion households across 210 countries and territories and organize more than 500 live events year-round, attracting more than three million fans. TKO also services and partners with major sports rights holders through IMG, an industry-leading global sports marketing agency; and On Location, a global leader in premium experiential hospitality.


IMG are looking for a Senior Manager, Global Partnerships to be the sole point of responsibility for the DotGolf account, working closely with DotGolf and their customers to deliver the programme’s commercial ambitions.

IMG is DotGolf’s sponsorship agency and is building dedicated commercial resource to support DotGolf’s Global Partner ambitions.

DotGolf is an international golf technology company, wholly owned by The R&A. The R&A are the custodians of the game of Golf outside of the USA and Mexico.  DotGolf provides software, systems, and solutions for national federations, golf clubs, and golfers. They currently serve over 20 national federations around the world, serving more than 2.5 million golfers and 5,000 golf clubs worldwide.

DotGolf operates independently to The R&A. They are transforming its mobile app into a world-class digital product for golfers globally. As part of this transformation, DotGolf is bringing together the combined reach of its national federation customers on a common technology platform and seeking a small number of high-value global, or regional, brand, commercial or strategic partners.

You can find out more information about DotGolf here: https://www.dotgolfhq.com/

Key Responsibilities and Accountabilities

- Own IMG’s engagement with DotGolf as the sole point of responsibility within IMG for the DotGolf global partner account.
- Responsible for the sale of global, and where relevant regional, commercial partnership opportunities across the DotGolf mobile app platform, used by national federations and golfers worldwide.
- Deliver against an agreed go-to-market strategy for DotGolf’s Global Partner Programme, building relationships with brands and agencies across priority categories, which may include, for example, technology, financial services, and data and insights, and securing a small number of high-value partners.
- Develop a deep understanding of DotGolf’s product, federation customer network, and commercial model, working closely with DotGolf stakeholders to align the sales approach with the platform’s roadmap and priorities.
- Build and manage a pipeline of prospective global partners, identifying and engaging senior decision-makers at target brands and within the wider IMG and TKO network.
- Develop tailored, insight-led partnership propositions, working with DotGolf and IMG’s creative and analytics resources to present a compelling, data-driven case to prospective partners.
- Lead the sales process end to end, from research and outreach through to negotiation and contract, prioritising the opportunities that deliver the greatest commercial return.

Federation Coordination

- Act as the main point of contact between IMG’s global partner sales process and DotGolf’s national federation network, giving federations appropriate visibility of priority categories, prospects, and pipeline activity.
- Work collaboratively with federations to identify and resolve potential conflicts between global partner opportunities and existing or prospective local commercial relationships, escalating for a decision where required.
- Support federations, where relevant, in maximising their own local commercial revenue, so that the Global Partner Programme and local federation commercial activity remain complementary.
- Build trusted relationships with federation commercial contacts to support a coordinated approach across the DotGolf network.

Reporting and Representation-

- Maintain regular reporting and communication with IMG and DotGolf stakeholders on pipeline status, progress against targets, and market feedback.

- Represent DotGolf within IMG’s wider Golf and Global Partnerships network, drawing on relationships and resources across IMG and TKO.

Knowledge and Experience

- Demonstrable experience in sponsorship, partnership, or brand sales, ideally within sport, technology, or digital media.
- Deep understanding of sales within a digital environment, ideally within sport. The nature of the assets that will be commercialised are primarily within a mobile app environment, therefore an understanding of this is important.
- A track record of building, managing, and converting a sales pipeline, from prospecting and lead generation through to closing high-value partnership agreements.
- An established network of senior brand, agency, and client relationships.
- Experience developing tailored, consultative partnership propositions for corporate categories relevant to a digital consumer platform.
- Experience with mobile app or digital product commercial models, such as subscription, advertising, or in-app partnerships.
- Confidence and credibility engaging and presenting to senior and C-level decision-makers.
- A thorough understanding of the end-to-end sales process, from initial outreach through negotiation to contract.
- Experience coordinating across multiple internal and external stakeholders, balancing global commercial objectives with local relationships and sensitivities.
- An interest in, or understanding of, golf, sport, or national governing bodies is an advantage, though not essential.
- Experience selling into, or partnering with, technology, AI, financial services, or data and insights categories.

In addition, success at IMG is driven by four core competencies that apply to all employees:

- Business Acumen  – Understanding financial drivers, interpreting business data, aligning decisions to strategic outcomes
- Operational Excellence  – Driving efficiency, governance, and continuous improvement in delivery & operations
- Innovation Mindset  – Cultivating curiosity, experimentation, and forward-looking capability development
- Leadership & Collaboration  – Inspiring others, building trust, and enabling collaboration across teams

Working Conditions

- This is a 12-month fixed-term contract
- This role will be based at Chiswick Park, with some flexibility on remote working as appropriate
- Working hours are 9:00 – 17:00, Monday to Friday
- May be required to attend (and travel to) locations, including other IMG buildings and meetings
- Unsocial hours may be required, as dictated by the demands of the business schedule



TKO EEO Statement:

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