About this role
About the Role
Lead Meta acquisition strategy for a SaaS business, combining performance analysis, creative direction, and measurement. You will help grow SMB and business audiences while building a fast, evidence-led testing approach.
What You'll Do
- Own Meta budget allocation and campaign strategy, optimizing toward ROAS and LTV:CAC targets while shifting investment toward SMB and business audiences.
- Analyze campaign performance to identify creative patterns and turn findings into structured briefs for the creative team.
- Run high-velocity tests across audiences, creative concepts, campaign structures, and micro-personas.
- Connect channel performance with unit economics and incrementality, working with measurement partners to guide spend decisions.
- Build tools, automations, and workflows, using AI where it can make acquisition work faster and more autonomous.
- Use testing insights to inform and refine the strategy for growing SMB audiences.
What We're Looking For
- At least 4 years of performance marketing experience, including managing six-figure monthly Meta budgets against LTV:CAC targets.
- Strong knowledge of attribution, incrementality, and unit economics, with the ability to connect channel decisions to business outcomes.
- Experience partnering with creative teams, developing data-backed hypotheses, and building structured feedback loops.
- Experience running rapid, systematic acquisition tests and learning from results.
- Experience building tools or automating workflows with code or AI-native platforms.
- Background marketing to SMBs or working in SaaS or product-led growth environments is relevant.
Compensation & Benefits
Salary range: $60,000 to $70,000 USD annually.
Location
Remote, with the primary location in Paris, France.