About this role

The Director, Video Production is a people leader who sets the vision, strategy, and standards for the organization’s video program, leading video production leaders, editors, producers, motion graphics professionals, and external production partners. This role translates enterprise and business-segment strategy into a multi-year video content roadmap, from product explainers and client stories to executive thought leadership, recruitment, and social content, and partners with executive leadership on content priorities, brand standards, and investment. The Director, Video Production is accountable for creative quality, production capacity, budget, vendor strategy, technology and AI modernization, and the development of the team.

Position Summary

Primary Responsibilities

Video Production Leadership

· Leads, mentors, and develops video production leaders and creative professionals, building leadership depth, succession readiness, and a collaborative, high-performing team culture.

· Sets team goals, performance standards, and accountability measures, and conducts performance reviews and talent planning in partnership with Human Resources.

· Exercises hiring and separation authority for the video production function and defines the organizational structure, role design, and staffing model needed to meet enterprise demand.

· Establishes workload priorities across competing business requests and resolves capacity and prioritization conflicts through the leaders on the team.

Video Strategy & Creative Direction

· Develops and owns a multi-year video strategy and content roadmap aligned to enterprise, Marketing, and business-segment objectives, with clear priorities, success measures, and performance targets.

· Serves as the senior creative authority for storytelling, cinematography, editing, motion graphics, and overall production quality, ensuring all video content meets creative, technical, accessibility, and brand standards.

· Governs the consistency of the organization’s visual identity across all video assets and platforms in partnership with Marketing and Communications.

· Defines the measurement framework for the video program, including on-time delivery, audience engagement, stakeholder satisfaction, and production efficiency, and reports its value to executive leadership.

Video & Production Delivery

· Oversees all phases of video production, including concept development, pre-production, production, post-production, and distribution, through the video production leaders and teams.

· Directs high-visibility productions, such as executive communications, enterprise events, and client and recruitment campaigns, in the studio and on location.

· Establishes production standards, review and approval processes, and quality controls, including rights, releases, music licensing, and review of client-facing and insurance-related content for legal and compliance requirements.

Cross-Functional Partnership & Executive Engagement

· Partners with executive leaders and leaders across Marketing, Communications, Sales, Human Resources, and the business segments to understand objectives and translate them into compelling visual storytelling.

· Represents the video production function in enterprise planning, content prioritization, and creative governance discussions, advising on how video supports growth, reputation, client engagement, and recruitment.

· Aligns the video program with the organization’s broader creative, brand, and digital content strategies to ensure a consistent client and colleague experience.

Operations, Budget & Technology

· Owns the video production budget, including forecasting and accountability for vendor, freelance, equipment, studio, and software spend.

· Builds and manages the external partner model of production companies, agencies, and freelance resources used to scale capacity for peak demand and specialized work, including selection, terms, and performance.

· Owns studio, equipment, software, and asset management strategy, including media storage, backup, archiving, and rights management for the organization’s video library.

· Evaluates and leads adoption of new production technologies, editing techniques, and AI-powered tools, and establishes responsible-use guidelines covering disclosure, data privacy, copyright, and accuracy.

Required Knowledge & Experience

· Comprehensive knowledge of video production and post-production, including cinematography, lighting, audio production, color correction, motion graphics, and distribution across web, social, event, and internal channels.

· Proven ability to set creative vision and production standards for a multidisciplinary team and to exercise sound creative judgment at an executive level.

· Experience leading other leaders and multidisciplinary creative teams, including workforce planning, performance management, and succession development.

· Strong financial acumen, including production budget ownership, forecasting, and vendor negotiation.

· Experience building and scaling production workflows, intake processes, and asset management systems.

· Working knowledge of professional editing and motion graphics software, such as Adobe Premiere Pro, sufficient to evaluate quality and guide technology decisions.

· Working knowledge of AI-powered production tools and the legal and ethical considerations of their use.

· Executive presence and excellent communication and influence skills, with the ability to present strategy and results to senior leaders.

· Ability to balance creative ambition with brand standards, business objectives, and tight deadlines across multiple concurrent productions.

Qualifications

· Bachelor’s degree in film, video production, communications, marketing, or a related field required or equivalent combination of education and experience. An advanced degree (e.g., MBA) is preferred.

· 10–12 years of professional experience in video production, post-production, or creative content production required.

· 5 or more years of experience leading teams required, including experience leading other leaders or multiple teams.

· Experience owning production budgets, external vendor relationships, and multi-project portfolios required.

· Experience in insurance, financial services, or another regulated industry preferred.

· Some travel required, including to on-location productions.

Skills & Behaviors

Functional/Technical Skills

· Content Development & Storytelling: Sets the video content strategy and narrative standards for product explainers, client stories, recruitment content, and executive thought leadership, tailoring each to its audience and channel.

· Brand Strategy & Management: Governs the visual and motion identity of video across all platforms, partnering with Marketing and Communications to protect and evolve brand standards.

· Resource Allocation: Balances team capacity, budget, studio, and equipment across competing enterprise priorities, making trade-offs that maximize the value of the video program.

· Vendor Management: Builds and manages the portfolio of external production partners and freelancers that scales output without compromising quality or cost discipline.

· Strategic Analysis & Business Case Development: Builds the case for investments in people, equipment, and technology, linking video outcomes to business objectives and executive priorities.

· AI Fluency: Responsibly integrates AI-powered production and editing tools into video workflows, setting guardrails for quality, disclosure, and rights.

Behaviors

· Builds Winning Teams: Unifies editors, producers, motion designers, and external partners into one high-performing video organization with clear roles and shared goals.

· Strategic Influence: Navigates formal and informal channels across Marketing, Communications, Sales, and executive leadership to align priorities and secure support for the video strategy.

· Sees the Big Picture: Integrates trends in video and content consumption with enterprise goals to shape a multi-year video roadmap.

· Driving Change: Champions new production technologies, AI-powered tools, and ways of working, helping the team navigate transitions while maintaining delivery momentum.

· Process Management: Organizes intake, production workflows, and asset management into a cohesive, repeatable pipeline that spans leaders, internal teams, and vendors.

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The Baldwin Group will not accept unsolicited resumes from any source other than directly from a candidate who applies on our career site. Any unsolicited resumes sent to The Baldwin Group, including unsolicited resumes sent via any source from an Agency, will not be considered and are not subject to any fees for any placement resulting from the receipt of an unsolicited resume.