Founding Business Development Representative

About Judgment

Judgment Labs is building the infrastructure for continual learning in AI agents. We help teams understand how their agents behave, identify failures, and turn production experience into better evaluations and improvements.

We’ve raised $32M across two rounds led by Lightspeed.

The Role

We’re looking for a BDR to generate qualified sales opportunities and help build our outbound sales motion.

You’ll spend approximately 70–80% of your time cold calling prospective customers. You’ll work closely with our Account Executive team to identify the right accounts, start conversations, qualify interest, and book meetings that turn into real opportunities.

You should enjoy speaking with new people, be comfortable handling rejection, and want to learn how to sell a technical product.

What You’ll Do

- Cold call prospective customers, explain Judgment’s value clearly, and earn the next conversation.
- Work closely with AEs on account targeting, outreach messaging, qualification, and meeting preparation.
- Research companies building AI agents and identify relevant engineering, AI, and product leaders.
- Understand prospects’ current workflows and challenges, and assess whether Judgment could help.
- Book qualified meetings and give AEs clear handoff notes covering the prospect’s needs, context, and next steps.
- Support calling with targeted email and LinkedIn outreach.
- Keep prospect information, activity, and follow-ups accurate in our CRM.
- Test different approaches, learn from call reviews, and share what you hear from the market.

What Success Looks Like

- Consistently generates qualified meetings that prospects attend.
- Creates opportunities that AEs accept and progress.
- Maintains a disciplined calling and follow-up routine.
- Improves conversion rates by applying feedback and refining messaging.
- Builds enough product knowledge to have credible initial conversations with technical buyers.

What We’re Looking For

- Strong verbal communication and the ability to explain ideas clearly and concisely.
- Comfort spending most of the working day cold calling.
- Persistence, curiosity, and the ability to handle objections respectfully.
- Coachability: you seek feedback and put it into practice.
- Strong organization and reliable follow-through.
- Interest in AI, developer tools, and learning a technical product.
- Ownership and comfort working in a fast-moving startup.

Nice to Have

- Previous SDR, BDR, cold-calling, or other customer-facing experience.
- Experience selling software or speaking with technical buyers.
- Familiarity with CRM systems and outbound sales tools.

Why Judgment?

- Work closely with AEs, founders, and technical teams.
- Help shape our outbound playbook and see the impact of your work.
- Develop sales skills through direct feedback and exposure to the full sales process.
- Sell a product addressing real challenges for teams building production AI agents.

Location

We work in person in San Francisco, Monday–Friday.