Brand Creator Manager

Who we're looking for:
You live on the internet, you know which creators are about to break out before everyone else does, and you can spot a partnership that feels real versus one that feels like an ad. We want you to bring that instinct to Rover.
As Brand Creator Manager, you’ll lead how Rover shows up with creators. That means choosing who we work with, building relationships that last, and shaping the strategy behind every collaboration. You’ll make sure creator content feels native to the platform, true to our brand, and loved by pet parents. You’ll sit on the Brand PR & Social team and work hand in hand with our Paid and Affiliate Marketing Manager, who owns performance and paid amplification, so great creator work goes further and everything we put out reads as one story.
This is a role with room to shape. You’ll help define how Rover approaches creators, community, and partnerships as the program grows, and we’ll share our current priorities as we talk.

What You'll Do

- Set the creator strategy. Define how Rover works with creators across platforms, from everyday pet-parent voices to bigger talent partnerships, keep it grounded in what’s actually happening on social while serving multiple cross-team needs (conversion goals, brand awareness, and AEO ranking).

- Find and select the right creators. Scout, vet, and recommend creators who fit our brand and audience, and review agency recommendations with a sharp eye.

- Build real relationships. Be the day-to-day face of Rover for creators. Make briefing, approvals, and payments smooth so the best ones keep coming back.

- Build, scale and manage our Community Program. Rover has a passionate Community of Care Providers and pet parents. You will help tap into this Community to build long term value, nurture relationships, and increase social mentions and positive sentiment.

- Own content review. Give clear, creative feedback that protects the brand without flattening the creator’s voice, and make sure disclosure and brand standards are met in partnership with Brand Studio creative teams.

- Negotiate and contract. Work with Legal and Finance on rates, deliverables, exclusivity, and usage rights.

- Keep teams in sync. Coordinate across Brand, Studio, PR, Social, and Performance so launches and campaigns become one cohesive story.

- Manage agency partners. Share day-to-day agency management for creator work and help evaluate vendors and platforms.

- Bring Curiosity and a Test & Learn Mindset . Track trends, platform changes, and partnerships in the market, and bring ideas and novel ways of testing or ways of working the team hasn’t thought of yet.

- Measure what matters. Report on creator performance across reach, consideration/conversion, engagement, sentiment, and brand health, and turn it into recommendations.

- Explore adjacent partnerships like ambassadors and talent as the program evolves.

Benefits of Working at Rover

- Competitive compensation

- 401k match

- Long-term incentive plan with a company performance-based cash payout

- Flexible PTO

- Competitive benefits package, including medical, dental, and vision insurance

- Commuter benefits

- Bring your dog to work (and unlimited puppy time)

- Pet benefits, including $1,000 toward bringing home a new dog or cat

- Stocked fridges, coffee, soda, and lots of treats (for humans and dogs) and free catered lunches monthly

- Regular team activities performed in-person and virtually

Compensation

- In the greater Seattle area the first-year salary range is $ 91,485 - $117,902. Additionally, Rover offers benefits to full-time employees.

- The cash compensation offered for this role will be dependent on the candidate's experience, qualifications, skills, and abilities as demonstrated in the interview and hiring process.

Rover is an equal opportunity employer committed to promoting a diverse, inclusive and inventive environment with the best employees. We’re driven by seeing our people succeed and grow, and we work to ensure everyone contributes to their fullest potential. We consider all qualified applicants without regard to age, race, color, ancestry, national origin, religion, disability, protected veteran status, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable laws, regulations and ordinances.
 
We are committed to work with you to look for reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.