Senior B2B Sales Executive

COFE App is hiring a Senior B2B Sales Executive – Coffee & Beverage Solutions to join our team in Cairo.

We are looking for a sales professional with strong experience in the coffee industry and a proven ability to sell coffee products, beans, and related beverage solutions to business clients across multiple sectors.

Key Responsibilities

- Identify and develop new B2B sales opportunities across restaurants, cafés, coffee shops, hotels, hospitality groups, corporations, medical companies, and other organizations.

- Build and maintain strong relationships with business owners, procurement teams, hospitality managers, office administrators, and key decision-makers.

- Promote and sell coffee beans, coffee products, and related beverage solutions based on each client’s needs.

- Conduct regular field visits, client meetings, product presentations, and tastings when required.

- Develop customized commercial proposals and negotiate pricing, contracts, and partnership terms.

- Manage the complete sales cycle, from prospecting and lead generation to closing and account development.

- Expand existing accounts and identify opportunities for repeat orders, long-term contracts, and cross-selling.

- Maintain an accurate sales pipeline and consistently achieve assigned revenue and volume targets.

- Record leads, activities, opportunities, and customer information in the CRM.

- Monitor market trends, customer preferences, competitor activity, and industry developments.

- Share customer feedback and market insights with management and relevant internal teams.

Requirements:

- Minimum 3 years of sales experience in the coffee, beverage, foodservice, hospitality, or related industry.

- Strong knowledge of coffee products, coffee beans, preparation methods, and the commercial coffee market.

- Proven B2B sales experience with restaurants, cafés, coffee shops, hotels, hospitality groups, corporations, medical companies, or other organizations.

- Existing relationships and a strong network within the coffee, F&B, hospitality, or corporate sectors are highly preferred.

- Demonstrated ability to generate leads, conduct client meetings, prepare proposals, negotiate, and close deals independently.

- Strong communication, presentation, negotiation, and relationship-management skills.

- Commercially driven, proactive, and comfortable working toward clear sales targets.

- Good command of Arabic and English.

- Based in Cairo and available for full-time, on-site work with regular client visits.

- Ownership of a personal vehicle is required, as the role involves regular field visits and client meetings.

Important: This role is focused on selling coffee products and beverage solutions to business clients. Applicants should have direct experience in the coffee industry or a closely related F&B sector. General sales experience without relevant coffee, beverage, foodservice, or B2B experience may not be sufficient.