About this role
Any Siemens location in
- Singapore
- Thailand
- Vietnam
Senior Business Development Manager - Global Industrialization, ASEAN (f/m/d)
THE MISSION : Connect priority Chinese industrial customers localizing and expanding across ASEAN with the Siemens network - integrating locally detected ASEAN investment, manufacturing and ecosystem signals into their Global Industrial Journeys and creating scalable DI growth.
About the role Chinese industrial champions are increasingly expanding beyond traditional export: building factories, localizing supply chains, acquiring companies and creating industrial ecosystems across the world. DI S GED - Global Export Development - is being established to help Siemens Digital Industries follow these Global Industrial Journeys, detect and qualify meaningful signals, connect the right Siemens capabilities around them, and turn cross-border complexity into coordinated and scalable growth.
Based in Singapore, you will be the GED geographic orchestration node for ASEAN. You will follow priority Chinese industrial champions as they localize manufacturing, supply chains and ecosystems across ASEAN Countries, and connect locally detected ASEAN signals when those signals reveal or influence the customers’ end-to-end Global Industrial Journeys. You will work closely with the GED global head in Singapore while carrying a distinct ASEAN growth mandate and contributing to the shared GED operating system.
How you will make an impact with us
- Detect and qualify ASEAN customer-journey signals, Identify factory investments, localization moves, supply-chain shifts, ecosystem expansion and other signals related to priority Chinese industrial champions across ASEAN.
- Build a forward-looking view of priority customer journeys across multiple ASEAN Countries and connect locally detected signals to the global customer context.
- Translate customer and market intelligence into qualified opportunity hypotheses and orchestration priorities.
- Activate ASEAN and the global Siemens network
- Connect relevant GJOs/GED nodes with ASEAN Country/account teams, Verticals and TUs/Domains around priority journeys.
- Create transparency on customer intent, location decisions, investment timing, ecosystem relationships and next-best actions.
- Enable coordinated cross-country engagement while preserving existing commercial ownership and avoiding unrelated generic local BD.
- Support Country/account organizations in converting qualified journey signals into pipeline and lighthouse pursuits.
- Capture and replicate successful manufacturing/localization patterns across ASEAN sites and Countries.
- Take an active role in building one or more GED foundational capabilities, helping the 13-person network become a scalable operating system rather than a manual coordination team.
Your defining qualities
- Strong experience in industrial business development, sales, key-account development, strategy or comparable customer-facing roles in complex B2B environments.
- Strong understanding of ASEAN manufacturing and investment ecosystems; experience across more than one ASEAN Country is highly desirable.
- Experience with Chinese industrial companies, China-ASEAN business or cross-border manufacturing investment is a strong advantage.
- Demonstrated ability to identify opportunities from early, incomplete or ambiguous signals and mobilize action across organizational boundaries.
- Strong stakeholder-management and orchestration capability across Countries, cultures and functions without formal authority.
- Commercial mindset combined with strategic thinking, analytical synthesis and disciplined execution.
Ways of working - the GED DNA
- Curious: actively searches for weak signals, customer intent and the connections others may not yet see.
- Entrepreneurial: creates structure and momentum in ambiguity rather than waiting for a mature process.
- Connected: builds trusted relationships across customers, ecosystems, Countries and the wider Siemens network.
- Collaborative: enables existing commercial and functional organizations to win; works without territorial behavior.
- Orchestrating: mobilizes stakeholders across boundaries without relying on formal authority.
- Scaling: turns individual wins and lessons into reusable patterns, playbooks and next-site / next-country opportunities.
- High proficiency in written and spoken English. Mandarin Chinese and/or a relevant ASEAN language are strong advantages.
A Three-dimensional mandate
- Journey Hat - own or contribute to selected priority Global Industrial Journeys. GJO assignment is based on where a journey can best be understood and orchestrated, not on fixed geography.
- Geography Hat - detect and qualify relevant journey signals in ASEAN and activate the Siemens ecosystem around those journeys.
- Capability Hat - steward or contribute to one shared GED foundational capability such as journey intelligence/data, qualification, orchestration methodology, patterning/replication, knowledge/capability development or digital enablement.
What success looks like
- Priority Chinese customer Global Industrial Journeys across ASEAN are visible and qualified earlier.
- Country/account teams receive actionable cross-border context that helps create pipeline and lighthouse wins.
- Locally detected ASEAN signals feed into the relevant global customer journey views rather than remaining isolated.
- Successful patterns are replicated across ASEAN sites and Countries.
- The role visibly contributes both to ASEAN growth and to a stronger, more scalable global GED operating
Come join us, and #TransformTheEveryday for everyone!
We value your unique identity and perspective and are fully committed to providing equitable opportunities and building a workplace that reflects the diversity of society. Come bring your authentic self and create a better tomorrow with us.
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