About this role
Script Writer - Crafto
## About Us:
We’re Primetrace Technologies- https://primetrace.com/ (https://primetrace.com) , a Sequoia and Tiger Global-backed company ($25M+ raised), and the team behind: 📱 Crafto (https://crafto.app/) – 350M+ Downloads 📱 Kutumb (https://kutumbapp.com/) – 100M+ Downloads
## Job Location: Bangalore (work from office) - 5 days (Monday to Friday)
Experience: 1 - 5 years
## What You’ll Do
Campaign Ownership & Performance (20%)
- Plan, execute, and optimize campaigns across Meta (Facebook/Instagram) and YouTube Ads
- Optimize for CPI, CPP, retention, and ROAS
- Run A/B tests across creatives, targeting, and messaging
- Turn data into insights and scale winning campaigns
- Stay updated with platform trends and ad formats
Creative Strategy & Hindi Content (80%)
- Write high-converting Hindi scripts for YouTube and Instagram Ads
- Create multiple hooks, angles, and concepts for testing
- Collaborate on Reels, Shorts, and video ads
- Use data to iterate creatives quickly
- Leverage regional trends and audience behavior
- Scale winning creatives through variations
What We’re Looking For
- 1–5 years in performance marketing / growth
- Experience with Meta Ads and/or YouTube Ads
- Strong analytical thinking + decision-making
- Excellent Hindi writing and storytelling
- Clear understanding of what makes ads convert
- Experience with A/B testing and iteration
- Ownership and ability to move fast
Bonus Points
- Experience in mobile app growth or D2C
- Familiarity with Reels, Shorts, UGC ads
- Basic understanding of editing/design workflows
- Experience combining data + creative strategy
## Why This Role is Different
Most roles split performance and creativity. This one doesn’t. Here, your scripts drive metrics — and your metrics refine your scripts.