MarTech Specialist Data - Global

MarTech Specialist Data - Global

Reference number: JR259809

Location: New Delhi, India

Working pattern: Full Time, 37.5 hours per week

Contract Type: Permanent

Number of roles: 1

Salary: Competitive

We are looking for a MarTech Specialist to join our team.

You will be accountable for translating reporting, analytics, marketing, product and business requirements into scalable measurement, tracking and data collection solutions, ensuring customer, marketing and operational data can be accurately captured, transferred, integrated and reported across websites, forms, CRM systems, applications and other digital platforms.

You will work closely with stakeholders and team members in the UK and other countries, as well as technical experts in India – across Digital Product, Content, Marketing, CRM, Data and IT, to deliver BAU activities: and, to ensure end-to-end customer journeys are effectively measured and supported through reliable analytics implementations, integrations and data flows.

This is an excellent opportunity for an exceptional Marketing Specialist who is looking to expand their skills and build their career with an industry leader.

A detailed job description can be viewed here . If the link does not work for you, please copy and paste the following URL into your web browser: https://tinyurl.com/yye8vws4 .

What you’ll bring to the role

- Significant hands-on experience with Google Analytics 4 (GA4), Google Tag Manager (GTM), Looker Studio (Google Data Studio), heatmaps such as Microsoft Clarity, and related analytics and measurement technologies, across large and complex websites or digital estates.
- Strong experience implementing analytics, tracking, tagging, reporting and data collection solutions across large and complex digital estates comprising multiple websites, applications and customer journey touchpoints.
- Understanding of customer data flows across website pages, forms such as FormAssembly and Formstack, CRM systems such as Salesforce, analytics platforms, marketing technologies and downstream operational systems.
- Experience designing and maintaining measurement frameworks, tracking plans, event and custom dimension structures, data collection standards and reporting requirements, including using AI-enabled tools and automation where useful.
- Experience investigating and resolving complex tracking, attribution, integration, reporting and data quality issues.
- Understanding of server-side tagging and analytics architectures, including platforms such as Stape or equivalent technologies.
- Understanding of content design, UX principles and search optimisation best practice.
- Experience producing technical documentation, implementation specifications, governance materials and training resources, and supporting non-technical users.
- Ability to work across Marketing, Content, Recruitment, Product, CRM, Data and agile technology teams to build and translate business requirements into practical and scalable technical solutions.

What we do

Kaplan International Pathways, a division of Kaplan Inc., offers international students a wide range of flexible study options - from University preparation programmes in the UK, Australia, USA and Japan through to full degree programmes in Singapore, Hong Kong and Australia. Through our academic partnerships with leading universities, our expertise in student recruitment, our exceptional teaching and a real focus on customer service and pastoral care, each year we are proud to welcome thousands of students from more than 100 countries through the doors of our colleges.

Kaplan Pathways, India Office, Delhi Following the parent company's footsteps and its model to grow worldwide, the Kaplan India office was established in India 15 years ago and had grown tremendously since its inception. It's added destinations, and teams across different functions and also houses some of the representatives of its partner universities. A team that is continuously growing and engaged! The people make it a happy place to come back to and we are always looking for like-minded people to join us. We work hard, have each other's back, and believe in teamwork.

What we offer

- Contributory pension scheme
- Medical insurance for self & dependent (company sponsored)
- 23 days holiday plus national holidays
- Working hours 37.5 per week ( Flexible based on role requirement)
- The opportunity to grow as part of a division in a successful multi-national education company

How to apply

Please apply with CV and cover letter no later than 11pm on 26th November 2026. Note, we recommend that you apply at the earliest as we reserve the right to close the role before the closing date if we have gathered a suitable shortlist.

Application Support

If you require support completing your application please email the Recruitment Team [email protected] .